Explore the topics
Finance
Marketing
Sustainability
Open innovation & ecosystems
Supply chain
Responsible AI & ethics
Cybersecurity
Tech spend
Platforms, data, and governance
Customer & employee experience
Application modernization
Customer service
Additional content

Meet the authors

Cindy Anderson

Connect with author:


, Global Executive for Engagement and Eminence, IBM Institute for Business Value


Christian Bieck

Connect with author:


, Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


Spencer Lin

Connect with author:


, Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value


Anthony Marshall

Connect with author:


, Senior Research Director, Thought Leadership, IBM Institute for Business Value

Originally published 02 April 2024


The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.
1. FinOps
+ Generative AI

    2. Transformation
    + Generative AI

      3. Decision-making
      + Generative AI


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        Additional content

        Meet the authors

        Cindy Anderson

        Connect with author:


        , Global Executive for Engagement and Eminence, IBM Institute for Business Value


        Christian Bieck

        Connect with author:


        , Europe Leader & Global Research Leader, Insurance, IBM Institute for Business Value


        Spencer Lin

        Connect with author:


        , Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value


        Anthony Marshall

        Connect with author:


        , Senior Research Director, Thought Leadership, IBM Institute for Business Value

        Originally published 02 April 2024


        The first 12 chapters of the CEO's Guide to Generative AI are now available as a book.