HomeThe CEO’s Guide to Generative AI book

The CEO’s Guide to Generative AI book

Transform your enterprise with generative AI

Over the next three years, CEOs expect gen AI to support innovative business models and operating models that push the envelope. They believe AI-powered people will skyrocket productivity, shifting business from a labor-based model to one that is asset-enabled. AI technology will also open up new markets by enabling employees to create high-value solutions and workflows that previously weren’t feasible or affordable.

And things are changing at lightning speed. This book captures the latest insights the IBM Institute for Business Value has collected from rapid response research, as well as direct CEO conversations and use case pilots. We’ve distilled our in-depth knowledge into specific insights CEOs can use to responsibly scale generative AI adoption, transforming both the enterprise and the customer experience with this new technology.

Explore the latest installments in the CEO’s guide to generative AI

AI empowers and then multiplies the abilities of talented people.”

Explore the latest installments in the CEO’s guide to generative AI

Pere Nebot

CIO, CaixaBank

Survey data highlight the results business leaders expect to see from advancements in artificial intelligence and automation—and how their organizations plan to respond.

Discover three things CEOs need to know and do in 22 essential areas of the business.

See what CEOs are saying about the challenges and opportunities that harnessing generative AI creates.

Make reinvention a reality.

Download The CEO’s Guide to Generative AI for insights that will help you envision what the enterprise of the future will look like—and make that vision a reality to give your business a competitive edge.

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Originally published 06 January 2025

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Originally published 06 January 2025

How can IBM help you?

Artificial intelligence solutions

Operationalize AI across your business to deliver benefits quickly and ethically.

Watsonx

IBM’s enterprise-ready AI and data platform is designed to multiply the impact of AI across your business.

Artificial intelligence consulting

Reinvent critical workflows and operations by adding AI to maximize experiences, decision-making, and business value.

How can IBM help you?

Artificial intelligence solutions

Operationalize AI across your business to deliver benefits quickly and ethically.

Watsonx

IBM’s enterprise-ready AI and data platform is designed to multiply the impact of AI across your business.

Artificial intelligence consulting

Reinvent critical workflows and operations by adding AI to maximize experiences, decision-making, and business value.

Generating ROI with AI

Generative AI is all the rage—but most AI projects aren’t very profitable. Discover six key capabilities that drive best-in-class results.

Translations available

CEO decision-making in the age of AI

CEO decision-making is not what it used to be. Generative AI changes—well, everything. Find out how.

Translations available

Enterprise generative AI: State of the market

Is the enterprise ready for generative AI? Learn which investments executives are prioritizing—and how to accelerate enterprise-wide adoption.

Solving the AI ROI puzzle

Chief AI Officers cut through complexity to deliver business value. Learn how the newest member of the C-suite boosts ROI of AI adoption.

AI-powered productivity: Procurement

Learn how AI-fueled automation is reshaping the procurement source-to-pay workflow.

Banking in the AI era: The risk management of AI and with AI

Bankers recognize AI’s transformational potential—but also realize they must strengthen operations before scaling AI enterprise-wide.

Generating ROI with AI

Generative AI is all the rage—but most AI projects aren’t very profitable. Discover six key capabilities that drive best-in-class results.

Translations available

CEO decision-making in the age of AI

CEO decision-making is not what it used to be. Generative AI changes—well, everything. Find out how.

Translations available

Enterprise generative AI: State of the market

Is the enterprise ready for generative AI? Learn which investments executives are prioritizing—and how to accelerate enterprise-wide adoption.

Solving the AI ROI puzzle

Chief AI Officers cut through complexity to deliver business value. Learn how the newest member of the C-suite boosts ROI of AI adoption.

AI-powered productivity: Procurement

Learn how AI-fueled automation is reshaping the procurement source-to-pay workflow.

Banking in the AI era: The risk management of AI and with AI

Bankers recognize AI’s transformational potential—but also realize they must strengthen operations before scaling AI enterprise-wide.