About cookies on this site Our websites require some cookies to function properly (required). In addition, other cookies may be used with your consent to analyze site usage, improve the user experience and for advertising. For more information, please review your options. By visiting our website, you agree to our processing of information as described in IBM’sprivacy statement. To provide a smooth navigation, your cookie preferences will be shared across the IBM web domains listed here.

Built for flexibility: Why hybrid-by-design operating models are tomorrow’s enterprise foundation
- This is the fifth in a series of reports on how to design and implement your organization’s “Great Tech Reset”, using a method we call hybrid by design. In this installment: how hybrid by design can supercharge operating models.
This is the fifth in a series of reports on how to design and implement your organization’s “Great Tech Reset”, using a method we call hybrid by design. In this installment: how hybrid by design can supercharge operating models.
This is the fifth in a series of reports on how to design and implement your organization’s “Great Tech Reset”, using a method we call hybrid by design. In this installment: how hybrid by design can supercharge operating models.
Is your operating model working for you or against you?
A typical enterprise has an average of 78 handovers for each major product initiative. So it is an understatement to say there’s room for improvement. Why? Because traditional operating models are ill-equipped for today’s business.
Many are rigid, inflexible, and create bottlenecks. They’re also rife with silos and handoffs that lead to a lack of ownership and accountability, indecision, and teams who are less than fully engaged.
Operating models define how organizations do their most important work. When an organization presses the “start” button on delivering a product or service to a customer, they’re employing an operating model that embodies the choices they’ve made about how to organize the work, how to employ people’s skills, how to use technology, how to govern decisions, and more. Strong operating models deliver strong outcomes; weak operating models deliver weak outcomes. The outcomes an organization creates will never be better than the operating model they used to get there.
The hybrid-by-design approach has been centered on operating models for developing and running digital products on hybrid cloud infrastructure. Hybrid by design, however, is a living, adaptive approach and is changing to support an explosion in gen AI applications. Our focus in this chapter is on operating models for designing, developing, and running gen AI products in hybrid cloud environments.
Hybrid by design began as an architectural approach to cloud—a cloud framework—but it’s become so much more. We’re taking hard-won lessons from the front lines of enterprise cloud adoption and extending those lessons into a way for businesses to operate better, faster, and more efficiently.
Millennials and Gen Z now make up a significant portion of the workforce. Traditional models, with their hierarchical structures and top-down management styles, fail to engage this new generation of workers. Yet, it’s human talent that makes an operating model work. Without engaged people, the best designed systems will fail. Redesigning an operating model requires more than just rethinking process flows. People and culture are central to the change. Culture change needs to be encouraged from the top down but embedded from the bottom up.
There’s a better scenario
Most organizations are not hybrid by design, especially when it comes to operating models. The majority of enterprises have a mix of operating models that have grown up in different corners of the organization. They aren’t working together. They’re also not reducing costs. And they’re not generating business value. Hybrid by design will help shift “by-default” operating models to “by-design” operating models.
The deliberate design of an operating model around a way of doing business—not despite it—makes the difference. It creates work environments that foster efficiency, speed, creativity, innovation, and a sense of ownership, leading to a more engaged and productive workforce—and elimination of the friction that drags most operations into the slow lane.
Consider a company struggling to launch a new e-commerce platform. The marketing team has a stellar campaign planned, but they’re reliant on IT for the website buildout. IT, often operating with a cost-centric mindset, focuses on minimizing expenses, potentially leading to delays and missed deadlines. Communication suffers, frustrations mount, and the launch date gets pushed back.
Now, introduce hybrid by design: deliberately designing the operating model for today’s business needs, cross-pollinating departments and work styles. With hybrid by design, a cross-functional team comprising marketing, IT, and operations personnel works together from the beginning. They share a common workspace—physical and digital—fostering collaboration and real-time problem-solving. Hierarchy and handoffs are kept to a minimum. Doers are empowered decision-makers—so decisions are made close to customers. And there are not a lot of layers between leaders and those on the front line. Decisions are made swiftly, and the team maintains a laser focus on a shared goal: a successful, speedy launch, even if it’s not always perfect.
Our research identified three things every leader needs to know about using hybrid by design to supercharge operating models:
1. Handoffs and indecision are killing velocity.
2. Quantum entanglement is more than just a physics principle.
3. Without saying a word, employees reveal where your operating model is succeeding and failing.
And three things every leader needs to do right now:
1. Hack the handover.
2. Take a quantum leap.
3. Put bureaucracy and hierarchy to bed.
Additional content
Download report translations
Originally published 23 September 2024
1. Elevate
What you need to know
Handoffs and indecision are killing velocity
Speed-to-value has long been a challenge. Why does it take so long to get a tech program up and running? Why does it take so long to scale a program broadly enough to make a real dent in business performance? A big part of the answer sits in your operating model. You can choose to go faster by design or slower by default.
Many enterprises today are in operating-model-by-default mode. Organizations are drowning in a sea of handoffs. Our research reveals an average of 78 handoffs from proposal to finished product—an astronomical number of opportunities for misunderstandings, delays, cost overruns, and other nonsense. The culprit? No surprise, it’s silos. Departmental fiefdoms create long lead times, information black holes, and a culture of “not my problem.” In fact, 95% of business leaders report the top roadblocks to improving business outcomes for digital operations are handoffs across silos and the long lead times they create.
The result? Frustration and stagnation. But it doesn’t stop there.
Sluggish decision-making—or more specifically, slow decision governance—is the second biggest roadblock (93%), with managing IT as a cost center coming in third (90%).
Adding fuel to the fire on large tech initiatives is the distance between the C-suite and the people actually doing the work—a chasm bridged by no less than six management layers in a typical business. Communication gets muddled, ownership diffuses, and deadlines become a distant memory.
But no organization is sentenced to continue legacy ways of operating. In a hybrid-by-design operating model, focusing on a few key areas can vastly reduce the handoffs necessary, and put a lid on indecision.
Proposals morph into finished products after a scream-inducing number of handovers—78—creating friction that grinds your operating model to a halt. Silos create long lead times, information black holes, and a culture of “not my problem.”
Empowering the front lines
Companies that push decision authority down to the front lines—to the employees closest to customers and operations—reduce reliance on approvals from higher management, speeding up decision cycles. Teams equipped with real-time data and analytics tools make more informed decisions without needing to consult a multitude of other functions, adding to the corporate wisdom trust. And don’t forget—the culture to empower employees must go along with the changes made. A culture of trust and autonomy is paramount for effective decentralization. When employees are equipped with data-driven insights and the authority to act, organizations foster a climate of ownership and accountability, driving bottom-line results.
Hybrid-by-design architecture combines different data processing and storage systems to enable real-time data analysis. It allows organizations to leverage the strengths of different technologies to process and analyze large amounts of data in real time. For instance, hybrid architecture enables real-time data ingestion from various sources, such as IoT devices and social media, allowing organizations to analyze and respond to events as they occur.
Hybrid architecture also integrates machine learning and AI models to enable real-time predictive analytics and automated decision-making, enabling organizations to respond quickly and make data-driven decisions.
In a hybrid-by-design operating model, you have a “single pane of glass.” This means a single enterprise dashboard or platform that provides centralized, enterprise-wide visibility into various sources of information and data to create a comprehensive, single source of truth in an organization. That’s essential in any high-functioning operating model.
Process and workflow automation
Enterprises that identify and automate repetitive, manual tasks reduce handoffs and free up employee time for more strategic work. Using intelligent workflows, they orchestrate automation, AI, analytics, and skills to fundamentally change how work gets done—giving teams insight for real-time action. Hybrid architecture integrates business process management (BPM) tools, such as workflow engines and business rules management systems, to automate and orchestrate complex business processes. And, hybrid architecture can incorporate robotics process automation (RPA) to automate repetitive, rule-based tasks.
The outcome? Decreasing operating costs by 40% to 70% within six months is not uncommon.

What you need to do
Hack the handover
Operating models for gen AI products need to accommodate changes in a variety of areas, including data practices, development and engineering skills, governance, cost management, and benefits realization. Each change will create new handoffs and as an operating model matures, the handoffs will continue to change. For example, how should a gen AI platform team hand off work to a data ingestion team, and vice versa? Organizations using an ad hoc “by-default” approach will struggle to sort out which handoffs need to change, which should be retained, and which can be eliminated. Hybrid by design adds clarity and focus to the way forward by providing a well-tested operational foundation.
Remember that most handoffs come from organizing work around specialized, functional silos. Designing gen AI operating models “by default” can make the handoff problem worse if every new element of gen AI tech gets organized around new silos: platform teams, ingestion teams, inferencing teams, and so on. Here are more recommendations for attacking the silos that create 78-handoff operating models:
Map the money trail. Imagine a clear illustration, a value stream map, that tracks every dollar spent and every handoff that occurs from the moment a product idea is conceived to the moment cash lands in your accounts. This map will expose the bottlenecks and redundancies that are currently acting like financial sinkholes, draining both time and money. In other words, before you can fix the problem, you need to understand it. Visually map the handoffs within your product development cycle, from concept to cash.
Edit ruthlessly. Not all handoffs are created equal. Analyze your map and make the tough calls. What can be eliminated? What can be automated? Where can processes be streamlined? Focus on a single, high-impact handover (or decision point) that you can tackle immediately. Fix it this week for this program and use it as the start of a virtuous cycle that repeats itself.
Unleash the hackathon heroes. Light a fire under your teams with a handover hackathon. Challenge them to slash the number of handoffs within a project. This gamified approach will not only generate creative solutions, but also foster a culture of ownership and efficiency. Remember, the goal is to go from a plethora of handoffs to a single, streamlined flow. Incentivize participation. Reward teams for their ingenuity and showcase the improvements across the organization. This positive reinforcement loop will turn your initial win into a virtuous cycle of continuous improvement.
Remember, every handover you eliminate is a win for velocity, innovation, and ultimately, your bottom line.
2. Engage
What you need to know
Quantum entanglement is more than just a physics principle
The secret to unlocking explosive innovation lies in a phenomenon stranger than fiction: quantum entanglement (but not like you might understand it from physics). Translated to the business world, quantum entanglement occurs when your business and IT teams become like two inextricable particles—moving in perfect sync, no matter the distance (physical or metaphorical) between them.
Business leaders throw out an audacious idea, and IT teams seamlessly translate it into a groundbreaking solution. No friction, no delays, just an exponential leap forward. Sound like a pipe dream? It’s definitely aspirational but not out of reach. It happens in pockets in enterprises around the globe now.
A couple of practices that are routine in a hybrid-by-design environment help bond business and IT teams in a way that your average operating model doesn’t typically enable. Executives rate design thinking (81%) and fusion teams (74%) as especially vital to their organizations. Hybrid by design enables both.
Design thinking...
bridges the chasm between the business aspirations and technical realities of IT. How? It starts with understanding user needs. Fostering a common understanding within both business and IT helps ensure the final product solves real problems, not just internal goals. In an operating model, design thinking helps create speed through structured innovation. It avoids the pitfalls of unstructured brainstorming and trial-and-error approaches, which can be inefficient. And its user-centric focus helps ensure solutions are actually relevant—saving costly rework.
“We can’t just be the IT people. We started literally knocking on the doors of the business areas, saying, ‘I want to be in your planning. I can contribute.’”
Marisa Reghini Ferreira Mattos
Chief Technology and Digital Business Development Officer, Banco do Brasil
Chief Technology and Digital Business Development Officer, Banco do Brasil
Hybrid by design fosters collaboration between functions such as IT and finance—and between agile teams for areas such as product development and customer experience. This collaboration enables design thinking teams to access diverse expertise, resources, and perspectives, leading to more comprehensive and effective solutions. With hybrid by default, teams remain siloed.
Hybrid by design also includes a key element for real-world adoption; it demands teams consider the scalability and feasibility of their solutions, helping ensure that innovative ideas can be successfully implemented and sustained within the organization.
Fusion teams...
are multidisciplinary squads, blending technology, analytics, and business domain expertise. They bring together business and IT from the get-go. Fusion teams help speed innovation by eliminating silos, enabling a more holistic focus on the customer.
Hybrid by design’s adaptive governance model allows fusion teams to operate with the necessary autonomy while still facilitating their alignment with the organization’s overall strategy and goals. Iterative and adaptive, hybrid by design enables fusion teams to experiment, test, and refine their approaches, incorporating feedback from stakeholders and users.
The results are positive when teams are empowered, but a surprising disconnect has emerged: executives see the value of fusion teams, but often reserve them for the “holy grail” projects. Twenty-nine percent of executives report that fusion teams are only assigned to the highest priority product initiatives, with 55% reporting such teams are only assigned upon request or ad hoc.
That’s wasted potential. If fusion teams were used more liberally throughout the operating model, rapid progress could be more widespread. Almost three in four executives (72%) say collaboration between their business and IT teams is effective most of the time. Here’s the harsh reality: that remaining 28% represents a significant drag on innovation.
Beyond theory to integration
It’s not that companies don’t use design thinking. Some do. And some use fusion teams. But layering extremely effective practices like these on top of one another—building them into your operating model so they are guaranteed to happen versus a nice-to-have—can produce a more concentrated result. Hybrid by design enables companies to move beyond mere adoption of best practices to a deeper level of integration, where design thinking and fusion teams become an integral part of their DNA.

What you need to do
Take a quantum leap
The idea that business leaders and tech leaders aren’t speaking the same language isn’t new and it hasn’t gone away. During the rush to cloud it was hard enough for tech leaders to engage their business unit counterparts in discussions about containers, landing zones, and cloud-native development. Now business leaders and tech leaders alike need to learn the language of gen AI: prompt engineering, data ingestion, model training, and more.
The work of designing gen AI operating models runs the risk of driving both parties into their separate corners, but hybrid by design can make it an opportunity to bring them together in deeper collaboration.
Silos stifle potential. Collaboration is the key to unlocking the next level of performance in any operating model—it greases the wheels. By harnessing collective intelligence and expertise across the organization, enterprises can streamline processes, accelerate innovation, and ultimately drive superior results. Here are some strategies to break down barriers and foster a truly collaborative environment, using hybrid by design to drive exponential innovation.
Use the real world as your learning laboratory.
Teams bond and thrive on real-world experimentation. Hybrid by design incorporates agile methodologies, such as sprints and scrums, to facilitate rapid iteration and experimentation in real-world situations. This approach enables teams to respond quickly to changing requirements, iterate on their designs, and deliver working solutions. Build this type of learning and collaboration into the operating model. As you do, collaboration becomes fun and produces better results, eventually becoming the by-product of shared success rather than an aspirational goal.
Celebrate failures.
Fear of failure can be palpable. Mistakes are inevitable. To mitigate potential inaction, foster an environment of open communication where blame games are replaced by problem-solving. Failures that are shared and used as learning opportunities are actually wins. Leaders cannot encourage experimentation and cocreation between the business and IT if they punish failures with poor reviews or worse. Ask teams to share learnings gleaned from failed attempts as well as successes. Both are learning opportunities for other teams. Gen AI can help. Learnings often get siloed within teams or individuals. Train a gen AI assistant to identify key takeaways from various sources such as team reports, project discussions, or internal communication platforms. Set up a regular schedule where the AI assistant can automatically generate summaries of these learnings. This keeps the information fresh and readily available for other teams.
Build a skills swap program.
Break down silos through strategic role rotations. Rotational redeployment involves strategically moving employees from one role or department to another within the organization for a set period. This cross-pollination fosters empathy for each other’s challenges and creates a shared understanding of the bigger picture. Start by assessing skill gaps across departments and long-term project needs. Where could a fresh perspective or a specific skillset be beneficial? Look for adaptable, high-performing employees with a willingness to learn new things. Offer training opportunities tailored to the new role, including soft skills such as communication and collaboration across departments.
Teams bond and thrive on real-world experimentation, not sterile meetings. Build this type of learning and collaboration into the operating model.
3. Empower
What you need to know
Without saying a word, employees reveal where your operating model is succeeding and failing
The truth about your operating model isn’t hiding on a shelf in a dusty three-ring binder. It’s screaming silently through the disengagement of employees.
Tired, frustrated workers aren’t just a human resources challenge—they’re a flashing red light on your organizational dashboard. In today’s hyper-competitive landscape, business leaders can’t afford to be tone-deaf to the muted screams emanating from their operating model.
In a hybrid-by-design operating model, leaders use technology to better the employee experience. And employees are already indicating where that can happen. Cloud-based collaboration, training, and development, platforms that promote employee engagement, and more can help enhance the employee experience.
Employees will show you, unfailingly, where your operating model needs work. And where it’s working in stellar fashion. Can less-than-engaged employees produce stellar results? Occasionally, yes—but rarely in consistent fashion over time.
When your employees are disengaged, especially in specific areas, it’s a potent signal that something is seriously wrong with your operating model. Let’s take a look at a few common culprits.
“What is often lacking is imagination. We rush to apply technology, whatever’s new in the hype cycle—artificial intelligence, blockchain, quantum, etc.—without spending enough time in addressing the problems that the technology can actually solve; if we did this, we would realize that technology doesn’t actually work in silos but is a convergence of capabilities that can create something entirely new and meaningful.”
Shayan Hazir
Chief Digital Officer, HSBC Singapore
Chief Digital Officer, HSBC Singapore
Bureaucracy.
Imagine a large tech program where the path to the executive sponsor resembles a treacherous mountain hike, with countless layers of management separating the lowest-ranking team member from the decision-maker. Three out of four respondents report these excessive layers are a significant roadblock to success. Information gets muddled, decisions get stalled, and innovation gets suffocated. And it’s no wonder, as our research reveals there is an average of six management layers between the lowest ranking member of a team and the executive sponsor of that team. With that many layers of bureaucracy, it’s easy to see how enterprises get to 78 handoffs per initiative.
Empathy that’s missing in action.
Building a high-performing team requires empathy—understanding and acknowledging the challenges faced by people in different roles. Yet, a significant number of employees report a lack of empathy from their leadership. This emotional disconnect breeds resentment, disengagement, and ultimately, a workforce that goes through the motions without passion. In our research, seven out of 10 executives said low empathy for people and teams is a significant or extreme roadblock to improving business outcomes.
The eternal “yes”.
Managers who prioritize gaining favor with their superiors over the well-being of their teams create a toxic environment where problems fester and opportunities are missed. Our research highlights this as a major roadblock—with eight out of 10 respondents citing it as an impediment to business outcomes—further emphasizing the need for leadership with integrity.

What you need to do
Put bureaucracy and hierarchy to bed
Hybrid by design focuses on two main shifts in operating model design. The first is the ongoing shift from “by default” hybrid cloud adoption to more intentional, business-focused hybrid-by-design investments.
The second is hybrid cloud’s role as it becomes the foundation for building gen AI products. Most organizations are going through both shifts at the same time, and leadership teams must get very focused on designing and documenting the changes required, as well as the game plan for executing those changes. But it’s easy to overlook what we’ve all experienced directly: the difference between plans that work on paper and plans that work in the real world lies in teams’ level of engagement. Getting engagement right can’t be limited to pro forma engagement surveys—it needs to be reflected in managers’ daily practices.
Here are a few key ways to put the focus on people so your operating model can hum like a well-oiled machine.
Equip employees for decentralized decision-making.
By giving employees more autonomy and access to cloud-based tools, hybrid-by-design models enable decentralized decision-making, reducing the need for hierarchical approvals and increasing speed and agility. Cloud-based project management, collaboration, communication, and data analysis tools empower employees with what they need to make faster, better-informed decisions.
Incorporate anonymous feedback into AI models.
By incorporating sentiment and engagement data from various sources (for example, employee surveys and feedback, workplace metrics, and so on) organizations can create more accurate and nuanced predictions of employee behavior, engagement, and performance. This allows them to address problem areas before they become severe, and in some cases, prevent the problem entirely. Hybrid by design allows the capacity and flexibility to do this in real time, enabling AI to deliver.
Track what no one else is tracking.
What’s your idea leakage rate? This is the percentage of employee-generated ideas that get lost or abandoned somewhere in the approval process. This could indicate a lack of clear pathways for ideas to travel, or a culture where employee suggestions aren’t valued. How about your fix-it-myself rate? Pay attention to how often employees bypass official channels and solve problems on their own, even if it takes more time or effort. A high fix-it-myself rate could signal frustration with the existing approval process or a lack of faith in getting timely solutions from above. And finally, how often do you hear the words, “Yes, but…”? Monitor the frequency with which new ideas are met with initial resistance or negativity (“Yes, but we tried that before...” or “Yes, but it won’t work because of...”). A high “Yes, but...” ratio could indicate a culture of risk aversion or a lack of psychological safety for employees to propose innovative ideas. Here again, hybrid by design allows the capacity to track an almost infinite number of factors, while AI provides speedy, integrated analysis.
Monitor the frequency with which new ideas are met with initial resistance or negativity. A high “Yes, but...” ratio could indicate a culture of risk aversion or a lack of psychological safety for employees to propose innovative ideas.
Gen-AI-infused operating models can unlock innovation. But it takes people to deliver that innovation. Enterprises are approaching hybrid-by-design operating models in ways that work for them, but no two paths are the same.
Hybrid by design in action
- Woodside Energy, a leading Australian natural gas producer, has set a goal to decrease operating expenditures by 30%, and the company has a plan to deliver this in a measured, strategic way.
- The energy company is seeking long-term, sustainable changes in the way it operates and creates value. To build the safest and most efficient energy pipeline, Woodside is exploring the notion of autonomous operations and looking at ways to optimize the human-machine relationship by augmenting roles with AI and automation. It is investigating concepts such as automated contract management, material optimization, inventory management, and predictive maintenance across its rigs, plants, and network.
- To deliver the magnitude and pace of transformation required, Woodside’s Chief Digital Officer, Shelley Kalms, needed to scale the digital capacity and capability of the business. The enterprise partnered with IBM, using IBM Garage™ as a transformation accelerator.
- Transformation isn’t just about technology. It’s culture change.
Kalms recognized that transformation is not simply about modernizing technology and tapping into data insights. It’s about people embracing new ways of working. “Digital transformation must not be something done to a company, it must be something done with a company. Transformation must be embedded in the hearts and minds of people.” - Woodside wanted to scale its transformation and revamp business-critical operations. To ensure a deliberate and thoughtful approach, the teams developed an innovative operating model—the Woodside Accelerator.
- The company’s embedded IBM Garage practice—the Woodside Accelerator—includes a collaborative team of Woodside, IBM employees, and the Woodside partner ecosystem who have embraced new ways of working and employ agile, DevOps and user-centered design. The Woodside Accelerator follows the IBM Garage methodology of co-create, co-execute, co-operate.
- Making wise investment choices
Woodside operations’ executives participated in a three-day virtual IBM Garage workshop to look across business operations and see where the energy company could improve efficiencies and revenue. - For each initiative, team members analyzed the problems from numerous angles, without trying to identify a solution early on. Based on the problem area, they determined which people, technology, and resources could help solve the issue.To calculate a particular initiative’s speed to value and rate of organizational transformation, the team uses the IBM Garage V.O.T.E. (Velocity, Outcomes, Technology and administrative debt, Employee experience) framework. This is updated continuously for all initiatives in the pipeline and aggregated at the portfolio level to assess the investment potential of each initiative. The insights from V.O.T.E. are used by the Woodside Accelerator Investment Board to make informed decisions about which initiatives to fund and in what sequence.
- The investment board needs to see that the business case for an initiative has a reasonable projected value and that it can return business value back to the organization fast enough to warrant funding.
- “You don’t have to wait a year to see an outcome”
The Woodside Accelerator currently has 10 inflight squads that are transforming, automating, and simplifying intelligent workflows across Woodside’s value and supply chains. It continues to scale and has already identified more than 30 initiatives to review and further refine. The dynamic program is constantly evolving and growing as new initiatives are introduced and existing initiatives launch and scale new products and services back to the business and beyond. - The team projects that the current initiatives could reduce operating expenses by approximately AUD 110 million per year if implemented. The team will continue to scale until it reaches its 30% goal.
- “Continuous improvement is now a mindset in the way that we work at Woodside,” says Kalms. Employees are being exposed to new ways of working, and those who have joined projects using accelerated agile delivery have wholeheartedly embraced it. Leon Burgin, Integrated Remote Operations Project Manager at Woodside, says: “You get to actually see change on a real-time basis. You don’t have to wait a year to see an outcome. You’re seeing outcomes every two, four, six, eight, and twelve weeks.”
- As Woodside continues to focus on optimizing value, business processes are becoming more intelligent and data-driven.
- For insurer AXA Hong Kong and Macau (AXA), the market landscape was changing fast. A strong international customer base was no longer enough. As the industry went digital, AXA had to become a customer-first innovator. With over 1.5 million customers in Hong Kong and Macau, AXA began a company-wide business transformation journey. The strategy to become an innovative insurer centered on three pillars: designing a digital backbone, becoming a digital business, and creating a digital ecosystem. The digital backbone was the foundation and critical to providing the stability, availability, and security AXA would need on its transformation journey.
- Simplifying IT complexity
From the onset, IBM centralized all IT support and service management using the cloud. It simplified vendor management complexity and drove better stability and availability. This allowed AXA to explore, experiment, and pivot as the market demanded without being bogged down by administrative tasks. - IBM consultants adopted a methodology called the “Next Generation Application Management Services” that relied on new cognitive and cloud technologies as well as automation to deliver services. The new methodology raised service levels and helped ensure low-touch management. It also helped AXA’s IT team shift left, allowing them to test and troubleshoot earlier in the software development process. It improved the quality of apps and reinforced customer trust. The team transited over 60 core applications within three months.
- Unshackling insurance innovation
AXA saw immediate benefits—86% improvement in people-hours lost (caused by applications) and an 18% reduction in critical incidents reported. System stability and availability improved, while automated IT health checks kept local applications in shape. At the same time, proactive maintenance measures helped detect and address issues very early. - This transformation simplified support. It made AXA more agile in an increasingly digital market while creating a healthy working relationship that addressed challenges rapidly.
- Results include:
- 60+ core applications successfully transitioned in 3 months
- 86% improvement in man-hours lost
- 18% reduction in critical incidents reported
- To compete effectively in the high growth areas of hybrid cloud and AI, IBM had to accelerate decision velocity and drive enterprise productivity. Historically, IBM had fragmented and overlapping work, systems, and data models that made it difficult to consistently deliver business insights. Significant time was spent consolidating data for reporting, which required IBMers to work as “human glue” pulling data from different systems and manually putting data together in spreadsheets and slide presentations. In fact, 63% of an analyst’s time was spent producing reports instead of generating insights. IBM had 40,000 meetings a year across the company simply focused on reviewing data. It had IT reporting sprawl, with 70,000 report types and over 300 reporting apps.
- IBM created an Enterprise Performance Management (EPM) platform as the trusted source of integrated enterprise data and a catalyst for faster decision-making. Based on one enterprise data model, EPM integrates data from all trusted enterprise sources across geographies and business units, breaking down historical data silos. EPM standardizes KPIs and aligns data to enterprise data standards to deliver interactive dashboards and a culture of working “on the glass.” This leads to more proactive analysis and action, driving IBM’s growth and enterprise productivity.
- EPM delivers trusted business insights and analytics from across the enterprise. Built on one unified data model, the platform brings together insights from marketing, sales, finance, operations, human resources, and supply chain. This empowers users across the enterprise to take action with speed, based on reliable data at their fingertips, generating more than $200 million in enterprise value.
- The platform had 25,000 users in 2023 and adds thousands of new users each month. Users ask questions on topics ranging from access requests, data refresh updates, report troubleshooting or for complex business questions.
- As the platform progressed, the EPM team needed a way to engage users quickly and enable fast self-service. IBM created AskEPM, a watsonx™ chatbot that provides answers to rapidly resolve complex business questions.
- Embedded within a Slack® channel for all EPM users, AskEPM responds in seconds to all users’ questions and provides helpful insights and links. In the background it tags the question for the right support team so they can monitor the user’s interaction with AskEPM or engage the user directly, saving over 5,000 hours per year.
- By connecting the user with the right subject matter experts, AskEPM greatly enhances the user experience while leveraging generative AI to provide comprehensive descriptions of answers, including helpful links to guide the user to a “touchless” resolution to their question.
- Results include:
- $200 million in business value from EPM
- 25,000 unique EPM users in 2023
- 70% enterprise workflows enabled on EPM across IBM
- 300+ reporting applications aggregated through a single data model and platform
- 18 TB of integrated enterprise data
- Instant response: 100% of questions answered either by AI or connecting to an SME
- SME matching engages the right expert team, eliminating the “ask around” process
- 5,000+ hours saved per year
- 25,000+ users engage AskEPM per year
Don’t let your operating model hold you back
Yesterday’s operating models have run out of steam. As the world has changed, operating models have not kept up. Speed has evaporated, innovation has flatlined, and what was once agility is now considered moving at horse-and-buggy speed.
Hybrid by design isn’t a one-size-fits-all solution, but it’s a pragmatic path to agility that deliberately combines powerful elements—gen AI, automation, design thinking, analytics—into an operating model powerhouse. It streamlines workflows, empowers teams, and fosters a culture that thrives on change.
Using a hybrid-by-design approach to operating models can help eliminate the friction dragging down many business operating models. It’s a path to making your operating model work for you, instead of against you.
Bookmark this report
Share
Additional content
Download report translations
Originally published 23 September 2024
How can IBM help you?
You might also like
You might also like