ERP meets AI: Fortune favors the bold

For the C-suite navigating the complexities of the AI revolution, a critical fork in the road has emerged. Our latest research, engaging with senior executives and functional leaders across 20 industries and 12 countries, reveals a stark divergence in AI strategy – and a corresponding chasm in performance. The central finding is clear: in the realm of enterprise AI, bold leaps decisively outperform piecemeal projects.
The high cost of AI hesitation
The "Enterprise AI Bullish" – those taking a deliberate and expansive approach to AI – are realizing a staggering 27% higher ROI and 9% stronger operating margins.
This isn't about reckless abandon; it's about recognizing the transformative potential of AI and strategically embedding it at the core of your operations. The data unequivocally demonstrates that organizations aggressively integrating AI into their enterprise systems, particularly through their ERP platform, are not just edging out their more cautious counterparts – they are actively redrawing the competitive landscape.
The "Enterprise AI Bullish" – those taking a deliberate and expansive approach to AI – are realizing a staggering 27% higher ROI and 9% stronger operating margins. This isn't a marginal improvement; it's a significant leap in financial performance fueled by their conviction in AI's transformative power.
Higher returns, better operating margins for the bold

Conversely, the "Enterprise AI Bearish" – those favoring cautious, incremental AI adoption, often in isolated projects – are seeing positive returns, but they are undeniably trailing. In a technology race of this magnitude, being a fast follower without a clear strategy to bridge the performance gap is a risky proposition. The AI learning curve is steep, and those who hesitate risk falling further behind as the pace of innovation accelerates.
The ERP advantage: An AI powerhouse
Think of it this way: a bold shot of AI, injected directly into the bloodstream of your enterprise via the ERP platform, has a far more potent and systemic effect than scattered, localized doses.
The key differentiator? The ERP platform. Our research highlights that enterprise leaders who are using AI for genuine transformation have executed a remarkable 80% more enterprise AI and generative AI projects and report 4.4 times greater integration of AI processes with their ERP platform. This isn't a coincidence. The ERP system, often viewed as simply a backbone for operations, is in fact the central nervous system for enterprise-wide AI deployment.
The potency of a bold shot of AI

Think of it this way: a bold shot of AI, injected directly into the bloodstream of your enterprise via the ERP platform, has a far more potent and systemic effect than scattered, localized doses. The ERP platform provides the unified data foundation, the integrated workflows, and the scalability necessary for AI to truly flourish and impact every corner of the organization.
Bullish intent: Charting the course for AI advantage
The AI-bullish understand this implicitly. A striking 78% of them plan to expand their AI initiatives into more strategic domains in 2025, signaling a clear intent to leverage AI for competitive advantage, not just efficiency gains. Furthermore, 82% of this group anticipates significant changes to enterprise functional processes due to AI and generative AI within the next year. For the AI-bearish, this figure stands at a mere 31%, highlighting a fundamental difference in their vision of AI's potential.
Unlock enterprise intelligence: The ERP-AI foundation
The secret to scaling AI across the enterprise isn't a closely guarded secret at all – it's hiding in plain sight within your existing ERP infrastructure. A modern ERP platform transcends its traditional role as a data repository; it becomes the engine that powers intelligent automation, unlocks deep insights from your most trusted data, and ultimately drives differentiation.
Our comprehensive report delves into the specific strategies, technologies, and organizational shifts that define the AI-bullish. It provides a roadmap for C-suite leaders ready to move beyond cautious experimentation and embrace the bold future of enterprise AI.
Download the full report to understand:
- The specific ROI and margin advantages realized by AI-bullish organizations.
- The critical role of ERP platform integration in scaling AI initiatives.
- The strategic domains where AI leaders are focusing their expansion efforts.
- Actionable insights for building a bold and effective enterprise AI strategy.
The future of enterprise AI favors the bold. Dive into the data revealing the power of ERP-centric AI strategies – download our report now.
Meet the authors
Garrick Keatts, Senior Partner, Practice Leader, SAP, IBM ConsultingSteve Peterson, Global SAP and Salesforce Leader, Global Industry Lead for Travel & Transportation, IBM Institute for Business Value
Michael Perera, Global Managing Director, SAP, IBM Technology
Stacy Short, SAP Global Partnership Executive, IBM Consulting
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Originally published 15 May 2025