AI-powered productivity: Sales

AI is revolutionizing how organizations operate, enabling sales leaders to unify workflows, automate decisions, and generate real-time insights to help unlock unprecedented levels of productivity and revenue growth. 

This Data Story explores how AI propels sales productivity through three strategic pillars. 
 

Pillar 1. 

Speed time to revenue: The centralized AI command center

A centralized AI command center serves as the nerve center of sales operations—coordinating all AI agents, assistants, and workflows into a single, intelligent system.

This integration eliminates silos, enhances cross-functional collaboration, and streamlines processes. Sales teams benefit from a unified workflow where intelligent automation dynamically adjusts to inputs from across the enterprise.

Currently, 28% of executives are piloting AI-led intelligent workflows, and 34% are scaling them, signaling growing momentum toward widespread adoption.

Pillar 2. 

Empower autonomous decision-making and execution

AI's autonomy is its greatest strength. Today's sales cycles demand agility, and AI agents deliver through automated decision-making and execution. By 2026, 83% of executives anticipate AI agents will autonomously execute actions based on operational metrics and transaction histories.
 

Pillar 3. 

Unified customer data for real-time 360° insights

AI facilitates personalization through seamless integration across CRM systems, backend databases, and business applications. This integration provides a 360-degree customer view that equips sales reps with actionable insights—not just information. By 2026, 85% of executives believe their workforce will make real-time, data-driven decisions using AI agent recommendations.
 

Measurable outcomes: AI's impact on sales performance and customer experience

The impact of AI is tangible and far-reaching. C-suite leaders across industries recognize AI's transformative role, with over half (52%) of C-suite executives, including sales leaders, reporting positive performance outcomes due to AI-powered workflows. These leaders observe improvements beyond efficiency—they track bottom-line results. AI-powered CRMs and intelligent workflows positively influence sales pipeline velocity, conversion rates, and customer satisfaction. Sales teams anticipate raising Net Promoter Scores (NPS) from 16% in 2024 to 51% by 2026, driven chiefly by AI-enabled engagement and support.

These aren’t just incremental improvements—they’re paradigm shifts. Sales teams that were once reactive and fragmented are becoming proactive, integrated, and predictive.

For more details and key recommendations, download the Data Story.