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2024 Global Outlook for Banking and Financial Markets

The game-changer: How generative AI can transform the banking and financial sectors
Assessing AI's economic potential
Three key findings
The 10 guiding actions
Conclusion
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How can IBM help you?

The most essential question of the moment: how can AI help address and course-correct banks’ productivity and financial performance?

Following the astonishing rise of generative AI, artificial intelligence has seized the world’s attention. Executives are either dazzled by bright futures or dismayed by dystopian scenarios, and polarizing boardroom discussions proliferate.

Banking executives are brainstorming how to assess and prioritize AI’s economic potential, estimate access costs, and manage the risks that come with quickly scaling AI enterprise-wide. This issue requires meticulous assessment.

These insights can help avoid unnecessary hype and assess the real impact of generative AI on bank business models—and define an action plan that mitigates the associated risks. These considerations are grounded by IBM expertise in providing value-added consulting and breakthrough technology, corroborated by a global survey with 600 executives of primary financial institutions worldwide.

Together, they’ve shaped the insights revealed in the 2024 Global Outlook for Banking and Financial Markets.

1%
Almost 8 in 10 institutions are tactically implementing generative AI for at least one use case.
1%
of generative AI decision makers see higher value in risk control, compliance reporting, and client engagement.
>1%
of banking CEOs indicate new vulnerabilities for cybersecurity, legal uncertainty related to operations, difficulties in controlling outcome accuracy, and prejudice from model bias.
For enterprise oversights and application of AI to be effective—as well as suitable governance deployed—organizations need a new collaboration between humans and machines.
The 10 guiding actions

Banks are facing shorter-than-ever technology cycles. To manage, they need an expedited, structured process to not only move forward, but to move forward quickly.

Use the tabs below to see the 10 actions that can guide financial institutions’ decisions about building generative AI foundations.

Explore your bank’s AI priorities
1. Define the AI governance and risk profile of the bank.
2. Prioritize the selected use cases.
3. Formalize the AI strategy for the bank.
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Generative AI is more than this year’s buzzword. For starters, it can redefine a bank’s competitive edge in client relationships, evolve and streamline core banking operations, and bolster cybersecurity.
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          Originally published 30 January 2024

          Explore past Banking and Financial Markets studies
          Explore past Banking and Financial Markets studies