Read our latest reports
Weather matters to travel and transportation organizations
Updated 20 June 2018
How is weather impacting the travel and transportation industry? Find out how weather insights can bring back the sunshine.
Transportation: Incumbents Strike Back
Updated 20 March 2018
How are transportation executives tackling change? Explore industry insights based on input from the 19th IBM Global C-suite Study.
Travel: Incumbents Strike Back
Updated 20 March 2018
Learn how insights from the 19th IBM Global C-suite Study impact the travel industry.
Accidental agitators: Digital Reinvention in transportation
Updated 07 Nov 2017
Digital Reinvention is promoting accelerated digitization and the formation of sophisticated ecosystems across the transportation sector.
Mobile mavens: Leading the travel experience revolution
Updated 03 Nov 017
Mobile technology has the potential to increase passenger satisfaction and empower travel employees.
Here, there and everywhere: Digital Reinvention in travel
Updated 25 Sep 2017
By embracing Digital Reinvention, the travel industry can work to meet and eventually exceed travelers’ most personal aspirations and deepest desires.
All hands on deck: New directions in shopping and booking for the cruise industry
Updated 14 Feb 2017
This report considers how cruise lines can balance the needs of guests and travel agents to enhance the guest experience for travelers.
Beyond bots and robots: Exploring the unrealized potential of cognitive computing in the travel industry
Updated 09 Nov 2016
Travel companies that align cognitive programs with strategic priorities can improve the travel experience and streamline operations.
Cloud for travel
Updated February 2016
New technologies, shifting demographics, evolving traveller demands and changing global markets are creating a new paradigm for the relationship between traveller and travel provider.
Read earlier Travel and transportation industry reports
Cloud for transportation
Improving efficiency, increasing innovation and driving revenue growth
October 2015
Using a combination of cloud-delivered services, transportation companies can accelerate time-to-market and make enhancements that differentiate the customer experience.
Download the executive summary (145KB)
Travel loyalty: How loyalty programs can deepen traveler engagement, improve profits and drive brand allegiance
Updated 20 Oct 2015
To create customer advocates, travel loyalty programs must move beyond simple discounts and provide travelers with truly personalized services.
Learn more and download the IBM Institute for Business Value Executive Reports
The millennial monsoon: Improving returns from a young generation of travelers
Updated 20 Nov 2014
To win over the millennial generation, providers must understand, attract and cater to select sub-segments with differentiated products and services.
Learn more and download the executive report
Shifting Transport Paradigms - 3D printing, transportation, logistics, warehousing, scenario envision, automation
Updated 06 Oct 2014
How transportation providers can capitalize on rapidly emerging 3D printing technology.
The digital reinvention of travel - Following travelers into a radically different tomorrow
Updated 07 Jul 2014
To compete in an everyone-to-everyone economy, travel executives must think disruptively, welcome external influences and make targeted digital investments
New routes to profitability: Reinventing the airline business model with creative leadership, focused experimentation and industry innovation
Updated 19 Nov 2012
Airline business models, platform-based business model, asset-light, regional carriers, low-cost carriers, full-service carriers, defensive business model, innovative business model, disruptive business model, Consolidation, cost of capital
Travel 2020: The distribution dilemma
Updated 18 Oct 2011
New technologies and business models offer the potential for online differentiation and the provision of value-added services and features for which travelers will pay a premium.
Hotel 2020: The personalization paradox: Driving intimacy, consistency and efficiency for profitable growth
Updated 01 Jun 2011
In an age of increasing competition, hotels need to focus of personalization and standardization of services to meet the growing expectations of technology enabled consumers.
Airlines 2020: Subsitution and commoditization
Updated 21 Dec 2010
As airlines continue to deal with the challenges that have confronted them over the past decade, they must also now turn their attention to the dual threats of substitution and commoditization.
The Smarter Railroad: An opportunity for the railroad industry
Updated 11 Feb 2009
Building a smarter railroad will require taking bold steps, making investments and creating real transformation.
Making connections: Using SOA to enable collaboration in travel and transportation
Updated 23 Jan 2009
With cross-border travel and international trade continuing to increase, service-oriented architecture provides an opportunity for disparate systems to communicate with each other in realtime to enhance passenger security, reduce travel delays and facilitate customs processes.
The Enterprise of the Future... in the travel industry
Updated 31 Oct 2008
CEOs from the travel industry share their views on the future of business.
Committed customers or captives? Making travel loyalty programs more valuable, relevant and differentiating
Updated 22 Aug 2008
For travel providers, market leadership will require new strategic decisions and key investments that improve both the customer experience and customer loyalty by acquiring and applying deeper customer insights.
Beyond the carousel: Better baggage handling through enhanced collaboration among airlines and airports
Updated 27 Mar 2007
Read about how airlines and airports can prepare for the future flood of passengers and their baggage – not just to cope with the challenge, but to profit from the opportunity it brings?