From the IBM Institute for Business Value

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Don’t blame it on the rain

Why do so many executives get a shiver in their bones just thinking about the weather? It’s likely because weather often has a largely negative impact on business. Yet according to our recent research, that’s not true for all organizations. Many companies are turning weather data into a competitive advantage by leveraging insights to reduce costs and increase revenues. Just how are leading organizations successfully benefiting from weather insights to improve their bottom lines? Stop wondering if a hard rain’s going to fall and learn how to put weather to work for your organization.

Featured findings

99% of surveyed CxOs say improved weather insights can reduce annual operating costs
93% of surveyed CxOs say improved weather insights could positively impact annual revenue growth
53% of suvreyed CxOs say weather incidents have negatively impacted their operating costs

About the authors

Gillian Orrell

Gillian Orrell
European Benchmarking Leader,
IBM Institute for Business Value

Len Polhemus

Len Polhemus
IBM Services Lead, Watson Advertising and The Weather Company

Catherine Reese

Catherine Reese
Partner and IBM Services Integration Executive for The Weather Company
Cognitive Business Decision Support service line, IBM Global Business Services

Dave Zaharchuk

Dave Zaharchuk
Research Director, IBM Institute for Business Value

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