The new digital age.
Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, where to go and what to buy. At the same time, businesses are undertaking their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go on the path to digital transformation.
About the authors
Global Strategy Consulting Leader,
Global Innovation & Growth Service Area Leader,
BM Global Business Services
Global Leader, Smarter Commerce,
IBM Global Business Services
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Digital reinvention: Are you ready?