An organizational view of big data

To compete in a globally-integrated economy, today’s organizations need a comprehensive understanding of markets, customers, products, regulations, competitors, suppliers, employees and more. This understanding demands the effective use of information and analytics. Next to their employees, many companies consider information to be their most valuable and differentiated asset. Now, with the emergence and expanding adoption of big data, organizations worldwide are discovering new ways to compete and win – transforming themselves to take advantage of the vast array of available information to improve decision-making and performance throughout the enterprise.


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About the authors


Rebecca Shockley

Rebecca Shockley
Analytics global research leader
IBM Institute for Business Value


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