Cloud has become a fundamental enabler of banking innovation. Six transforming cloud attributes – cost flexibility, scalability, market adaptability, masked complexity, contextual variability and ecosystem connectivity – not only underpin efficiency improvement, they support a substantially broad range of business transformation and associated revenue growth.

Study highlights

Landing Hybrid Cloud 1
Landing Hybrid Cloud 2
Landing Hybrid Cloud 3

Read related IBM executive reports

Landing Hybrid Cloud 1

Tailoring hybrid cloud

Designing the right mix for innovation, efficiency and growth

Landing Hybrid Cloud 1

The power of cloud

Driving business model innovation

About the authors

Arvind Krishna

Arvind Krishna
IBM Senior Vice President for
Hybrid Cloud and Director of Research

Sanjay Rishi

Sanjay Rishi
IBM General Manager of
Cloud Consulting Services

Nicholas Drury

Nicholas Drury
IBM Institute for Business Value Banking Lead

Lynn Kesterson-Townes

Lynn Kesterson-Townes
IBM Institute for Business Value Global Cloud Lead

Anthony Marshall

Anthony Marshall
IBM Institute for Business Value Research Director

Contact IBV

Want more information?