From the IBM Institute for Business Value

Share this page

Share this page

Achieving exponential competitive advantage with AI

Artificial intelligence (AI) is moving beyond the hype cycle, as more and more organizations seek to adopt AI-related technologies. These organizations are focusing on prioritizing functional areas and use cases, placing a stronger emphasis on topline growth, taking up a renewed interest in their data infrastructure and articulating greater unease about the skills of their knowledge workers. This report explores how they are approaching strategic imperatives, defining value drivers, building foundational capabilities and improving access to talent – as well as how their efforts could drive exponential competitive advantage.

Featured findings

5 distinct functional priorities indicate a sharper focus for AI
Top 3 AI value drivers for outperformers are customer oriented
86 percent of outperformers have enterprise-wide data governance
63% of respondents see skills as the top barrier to AI success in 2018

About the authors

Francesco Brenna

Francesco Brenna
Executive Partner and European Leader, AI Practice,
IBM Global Business Services

Giorgio Danesi

Giorgio Danesi
Executive Partner and European Leader,Cognitive Business Decision Support,
IBM Global Business Services

Glenn Finch

Glenn Finch
General Manager and Global Leader, Cognitive Business Decision Support, IBM Global,
Business Services

Brian Goehring

Brian Goehring
Associate Partner and AI/Cognitive & Analytics Lead, IBM Institute for Business Value

Manish Goyal

Manish Goyal
Director and Global Leader, AI practice, IBM Global Business Services

Read related IBM publications

Fast start in cognitive innovation

Fast start in cognitive innovation

Top performers share how they are moving quickly

Accelerating enterprise reinvention

Accelerating enterprise reinvention

How to build a cognitive organization

Making AI the Killer App for Your Data

Making AI the Killer App for Your Data

A practical guide for leveraging data to enable your AI journey

Choose a channel to access
IBV thought leadership 

Follow IBV

How can we help you learn more
about this topic?