Exploring ecosystem advantages

Executives recognize that ecosystems are reshaping enterprises, industries and economies. Not only can ecosystems redefine the way organizations manage and govern business, they facilitate access to new markets and new customer propositions. But a majority of those surveyed report that anticipated costs of engaging in ecosystems are causing them to struggle to see the full range of business advantages. Executives from those organizations that outperform their peers however, do discern significant value from ecosystem engagement. While specific benefits are partly determined by an organization’s specific ecosystem role, gains are possible for all of the major ecosystem roles whenever organizational contributions are suffiiciently crucial and unique.

Featured findings

49% of surveyed executives said that ecosystems will change their organizations' primary activities or focus areas.
56% of surveyed executives told us engaging in ecosystems is the single most effective way to access new markets and geographies.
55% of surveyed executives consider the capabilities garnered within new partnering arrangements to be crucial.

About the authors

Davison

Steven Davidson
Partner and Vice President and Leader for Growth Markets
IBM Institute for Business Value

Giesen

Edward Giesen
Partner, Digital Business Strategy and Transformation
IBM Global Business Services

Harmer

Martin Harmer
Vice President and Partner, Finance Risk and Fraud
IBM Global Business Services

Anthony Marshall

Anthony Marshall
Research Director
IBM Institute for Business Value

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