Branded experiences

While organizations strive to embed a differentiated brand identity into their products, services and marketing, a higher- value approach – experience design – is essential today to create competitive advantage. In fact, 63 percent of Chief Marketing Officers said that their top marketing priority is to create better experiences for their customers.1

Experts on this topic

Cortney Knoll

Cortney Knoll
Executive Partner, IBM iX

Chae H. An

Connie Chan
Managing Consultant, IBM iX

Paul DiMarzio

Hayley Hughes
IBM Design Language Lead

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