First impressions matter

To compete in today’s rapid-fire world, organizations are pressured to bring high quality, differentiated products and services to market quickly. But the push to “get something out there” can lead to experiences that aren’t relevant to real customer needs. If you miss the mark, you may not get a second chance. Traditionally, designers and developers have had to operate within isolated functional areas. By building multidisciplinary teams and combining a design thinking approach with agile methodologies, you can release efficiently and increase the likelihood that a customer’s first impression will be a good one.

Experts on this topic

Robert Lukasik

Robert Lukasik
Global Executive Creative Director,
IBM iX

Joni Saylor

Joni Saylor
Design Principal, Enterprise Design Thinking, IBM

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IBV contact

Carolyn Heller Baird

Carolyn Heller Baird
Global Research Leader, Customer Experience and Design
IBM Institute for Business Value

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