Consumers at the heart of healthcare

Retailers are creating a new industry perspective

Consumer convergence
Healthcare has long aspired to “patient-centricity.” Now, new players vying to enter the healthcare market are finding abundant opportunities to own a piece of the industry. Large scale, customer-focused companies are demonstrating that they have the balance sheets to buy into healthcare in a big way, anything from a payer to a pharmacy benefit manager to a hospital. Rumors are rampant that leading retailers and e-tailers with the scale to unleash operational efficiency and pricing optimization, the reach for customer intimacy and technical savvy to integrate experience across channels will soon join the party. They will likely change the industry as we know it.

Experts on this topic

Sean Hogan

Sean Hogan
IBM Global Markets
Healthcare and Life Sciences

Stephen Laughlin

Stephen Laughlin
IBM Global Markets
Global Consumer Industry

Harry Reynolds

Harry Reynolds
Director of Health Industry Transformation for IBM Global Healthcare and Life Science Industry

Tony Trenkle

Tony Trenkle
Chief Health Information Officer - IBM Global Healthcare Industry

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IBV contact

Heather Fraser

Heather Fraser
Global Healthcare and Life Sciences Lead
IBM Institute for Business Value

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