Discover what “cognitive innovators” are doing differently

How will cognitive computing transform lives, both personally and professionally? What can enterprises do to tap into cognitive computing’s full potential? What steps can leaders take today to accelerate cognitive computing benefits? In our largest and most diverse survey of business leaders to date, we explore these and many other questions. In this report leveraging a survey of 6,050 C-suite executives worldwide, we identify a small group of cognitive innovators and reveal what they are doing differently. Their most successful strategies combine cognitive and analytic capabilities – including machine and deep learning, natural language processing, descriptive and predictive analytics – as well as robotics and automation.


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Study highlights

88% of outperformers expect cognitive computing to play an important role in their organizations' future - IBM

46% of outperformers have adopted cognitive technologies versus 11% of underperforming peers - IBM

47% of surveyed CEOs said innovation will be their most important day-to-day business activity within 3 years - IBM

About the authors

Cortnie Abercrombie

Cortnie Abercrombie
Global Cognitive Business Solutions Leader
IBM Global Business Solutions

Rafi Ezry

Rafi Ezry
Global Business Services partner and Vice President
Cognitive and Analytics Center of Competence

Brian Goehring

Brian Goehring
Cognitive Lead
IBM Institute for Business Value

Neil Isford

Neil Isford
IBM General Manager
Cognitive Industry Solutions

Anthony Marshall

Anthony Marshall
Research Director
IBM Institute for Business Value

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