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The automotive (auto) industry is going through unprecedented change – self-driving vehicles, electric cars and new mobility services have quickly evolved from visionary concepts into reality. And countless more innovations are on the horizon. Data is central to these innovations, providing potential insights that can help greatly enrich auto company enterprises and mobility experiences. Auto companies are turning increasingly to cognitive computing to unlock these insights, according to 500 auto executives who participated in our recent cognitive computing study. These executives indicate that the technology, their organizations and the industry are now aligned for cognitive computing adoption. A small group of cognitive innovators is already investing more than its peers in cognitive computing and maintaining a focus on future growth, while paving the way for others to follow.

Featured findings

65 percent of automotive executives surveyed report their organizations derive value from structured and unstructured data.
More than 60 percent of auto executives surveyed agree that the technology, the industry and their organiations are ready for cognitive computing.
60 percent of automotive executives surveyed agree cognitive computing will be a disruptive force.
53 percent of automotive executives surveyed say their organizations will invest significantly in cognitive computing in the next three years.

About the authors

Binoy Damodaran

Binoy Damodaran
Associate Partner
IBM Cognitive and Analytics

Ben Stanley

Ben Stanley
Global Automotive Leader
IBM Institute for Business value

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