Insights to create business value

Today, big data is a business imperative and is providing solutions to long-standing business challenges for consumer products companies around the world. Consumer products companies are leveraging big data to transform their processes, their organizations and, soon, the entire industry. But it can be challenging to find information on what consumer products organizations are really doing with big data and the business cases that have lead to big data project funding. In this report, we will examine how consumer products industry respondents view big data – and to what extent they are currently using it to benefit their businesses.


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About the authors


Rebecca Shockley

Rebecca Shockley
Analytics global research leader
IBM Institute for Business Value


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