The cloud revolution has advanced

Five years ago, enterprises were implementing cloud primarily to streamline IT infrastructure and cut costs. Today, organizations are unleashing the power of cloud as business optimizers, innovators and disruptors. Where companies choose to direct their cloud initiatives depends on a variety of factors. These factors include their goals and strategies, how much risk they are willing to assume, their current competitive context and their customer needs. In this report, we examine the evolution of cloud-enabled business transformation over the last five years, cloud strategies leaders are using to drive business innovation today and techniques organizations can use to employ cloud to attain their distinct business goals in the future.

Study highlights

71% of companies indicate they are cloud-enabled innovators
74% of organizations say that cloud adoption has significantly improved their customer experience
76% of enterprises report that their most successful cloud initiative drove expansion into new industries

About the authors

Bill Karpovich

Bill Karpovich
General Manager of Strategy and Offerings for
IBM Watson and Cloud

Lynn Kesterson-Townes

Lynn Kesterson-Townes
Research Director and Global Cloud Leader
IBM Institute for Business Value

Sanjay Rishi

Sanjay Rishi
IBM General Manager of Cloud Consulting Services

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