Driving in the next decade
Conventional automotive (auto) industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of over 16,000 consumers indicate that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For United Kingdom (UK) consumers, owning a car is still an important option; however, they don’t necessarily need to own one in the traditional sense. Like consumers in the rest of the world, they are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things (IoT). New mobility options are already beginning to transform UK consumers’ lives and expectations.
About the authors
Global Automotive Leader
IBM Institute for Business Value
Partner & Industry Leader for Automotive, Aerospace & Defence
IBM Global Business Services
A new relationship – People and cars
How consumers around the world want cars to fit their lives
Industry without borders
The cognitive effect on automotive
Unleashing exceptional experiences from an abundance of data
Leverage our deep automotive industry expertise and solution portfolio to develop intelligent, sustainable vehicles, expand service opportunities to exploit increasing vehicle connectivity, deliver personal and immersive customer experiences, and predict and avert manufacturing and supply chain disruptions.