Why advanced analytics are now vital for nonprofits

A convergence of trends in the nonprofit sector has created urgency to advance the current state of data and analytics use. Major funders are demanding quantified evidence of social impact. Constituents expect both transparency of operations and a digital presence. None of these is a luxury, but a requirement.

Being a technology laggard could send donors in other directions and threaten future outcomes. Our newest IBM research reveals that it’s more important than ever for nonprofits to effectively leapfrog analytics capabilities by using new approaches to talent, technology and partnering.

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Featured findings

78% of nonprofits with advance analytics capabilities reported higher effectiveness in performing their missions
74% of nonprofit leaders cited budget as one of their top three primary barriers to advancing analytic capabilities
67% of surveyed nonprofit leaders are in the ad hoc or hindsight stages of the 'analytics journey'

Experts on this topic

Diane Melley

Diane Melley
Vice President, Global Citizenship Initiatives, IBM

Christian Schoen

Christian Schoen
Impact Grants Project Executive and
IBM Corporate Citizenship & Affairs Senior Program Manager

Tracey Nguyen

Tracey Nguyen
Associate Partner, Digital Strategy
IBM Global Business Services

Michelle Mullins

Michelle Mullins
Managing Consultant, Digital Strategy
IBM Global Business Services

Rebecca Shockley

Rebecca Shockley
Global research leader, analytics
IBM Institute for Business Value

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