Creating a functional cognitive roadmap

Executives worldwide have embraced the concepts of artificial intelligence (AI) and cognitive computing. Many are already applying these and other intelligent technologies to dramatically improve capability and productivity of their businesses while redefining the ways they engage with customers, partners and others. However, they need a way to prioritize their digital intelligence investments, as cognitive computing presents virtually endless possibilities across business processes and functions. Leveraging insights from more than 6,000 senior executives across industries and regions, this study provides a clear roadmap toward full adoption of cognitive computing – function by function, across the enterprise.

Featured findings


About the authors

Rafi Ezry

Rafi Ezry
IBM Global Business Services Partner and Vice President
Cognitive and Analytics Center of Competence

Brian Goehring

Brian Goehring
Cognitive Lead
IBM Institute for Business Value

Anthony Marshall

Anthony Marshall
Research Director
IBM Institute for Business Value

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