Velocity: The new differentiator
In 2014, several important shifts occurred in the world of big data – shifts that business executives around the globe cannot afford to ignore. The most significant shift is that velocity is now the competitive differentiator for big data. Our sixth annual analytics study reveals a group of organizations differentiating themselves with speed-driven data and analytics practices that significantly impact business performance and competitive position. To compete in today’s digitally infused marketplace, other organizations need to emulate these outperformers by acquiring, analyzing and acting on data with a focus on speed to action.
About the authors
Global Leader, GBS Technology & Data
Leader, IBM Business Analytics
and Strategy consulting practice,
IBM Greater China Group
European Leader, Big Data & Analytics,
IBM Global Business Services
Big Data & Analytics Competency Leader,
IBM Global Business Services, Brazil
Cathy Rodenbeck Reese
Global Technology & Data Program Leader,
GBS Technology & Data
IBM Institute for Business Value,
Global Analytics Research
Read related IBM executive reports
Analytics: The upside of disruption
Reinventing business processes, organizations and industries in the wake of the digital revolution
Analytics: A blueprint for value
Converting big data and analytics insights into results
Analytics “yield of dreams”
If you build it, insights will come
Download the IBV App
Access our latest thought leadership, including C-suite studies and industry insights. Maintain a library, receive regular updates. Explore enhanced content.
Sign up to receive monthly e-mail updates on recent papers from the IBM Institute for Business Value.
Manage innovation, drive innovation and harness analytics from strategy to execution.