The economics of IT risk and reputation

Find out what your next IT failure will cost your company


Putting a price tag on reputational damage—and a value on IT risk management

Previous IBM studies establish without a doubt the connection between IT risk and an organization’s reputation. In our latest study, we asked more than 2,300 business continuity and IT security professionals about the financial consequences of IT failures.

This ground-breaking research, sponsored by IBM and conducted independently by Ponemon Institute, reveals the top IT threats to reputation and quantifies the cost of IT events that disrupt business.

Register to download your copy of the point-of-view paper—and get practical advice on how you can build a fact-based business case for business continuity and IT security investments.


Read IBM's point of view on this critical research by Ponemon Institute. Implications of the IBM Global Study on the Economic Impact of IT Risk. Register to download.

Read IBM's point of view on this critical research by Ponemon Institute.
Implications of the IBM Global Study on the Economic Impact of IT Risk.
Register to download.


Findings from the IBM Global Study on the Economic Impact of IT Risk. Register to download

Findings from the IBM Global Study on the Economic Impact of IT Risk.
Register to download.


Additional research on reputational risk and IT


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Steps to effective IT risk management

This interactive paper offers six key things you can do to better manage reputational and IT risk along with a rich set of resources.

2012 reputational risk and IT study

2012 reputational risk and IT study

For a detailed analysis of survey results, be sure to read the 2012 IBM Global Reputational Risk and IT Study report.

2011 risk study

2011 risk study

Download an interactive version of the 2011 IBM Global Business Resilience and Risk Study.

Contact IBM

Prepare to have the conversation about the business cost of IT risk

Understanding the economics of IT risk and reputation

Risky Business Webinar

Hear Founder and Chairman Larry Ponemon discuss why effective IT risk management is a one of the most critical investments an organization can make.


Manage reputational risk with security

Manage reputational risk with business resiliency

Manage reputational risk with technical support services


Smarter Continuity and Resiliency

Smarter Continuity and Resiliency