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IBM Managed Marketing Services


IBM Managed Marketing Services (MMS) helps centralize and standardize digital marketing activities such as campaign planning, execution and management while infusing deep analytics and process expertise. With MMS you can better understand customer behavior, increase quality of campaign execution and measure ROI. Improve your marketing campaign effectiveness with strong, tactical and strategic support.

IBM Managed Marketing Services delivers personalized marketing capabilities. It offers flexibility around scope, integration, skills, and pricing terms, to accelerate your time-to-value. MMS helps you release more targeted campaigns into market, at a faster and lower cost. Its ability to design unique customer experience help improve outcomes. IBM combines deep expertise in marketing automation and analytics with process knowledge for increased visibility to customer engagement and improved campaign results. Its enhanced tactic performance, at a cost-effective rate, frees up your budget to fund new initiatives.


Marketing data and analytics management

Marketing data and analytics management

IBM marketing data and analytics management services help you optimize and allocate your marketing budget by leveraging structured and unstructured data to develop complete and comprehensive profiles of your customers and segments. Employ the newest techniques in data analytics for campaign implementation and refinement. Use voice and text analytics, predictive modeling, process analytics and next best action to discover challenges and new opportunities.

Marketing campaign management

Marketing campaign management

IBM delivers end-to-end, cloud-based campaign solutions that manage your marketing campaigns. Using predictive analytics, IBM develops intelligent customer segments based on micro segmentation. In depth planning processes and tools document tactic codes, target audience and capture metrics at every stage enabling measurement and performance improvement. Pay-as-you-go pricing helps you adjust your campaign schedule to meet your business requirements and budget.

Marketing content management

Marketing content management

IBM creates compelling brand content along with the optimal media mix to enhance your social and web presence. Your content activity is measured and monitored to maximize your brand image and search results ranking. Our content experts examine and adjust your ad and paid search investments to improve your ROI.

Marketing operations management

Marketing operations management

Marketing operations management helps to optimize your marketing performance to generate higher value from your marketing investment. It helps you keep marketing tactics and campaigns on track against targets and maximize the value of limited resources, time and investments. IBM experts consistently manage brand and product groups reducing ambiguity, role/responsibility confusion and content errors using a common marketing operations facility.


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Contact

Pamela Stanford
MMS, Global Offering Leader