Case study: Global airline

Global airline improves engagement, collaboration with help from IBM

IBM transformed the workplace experience for over 100,000 employees globally by creating a single, unified engagement and social collaboration platform.

People on an airplane

Case study: Tesco

Tesco employees go social, power innovation, improve customer experience with IBM solution

IBM helped Tesco create its vision and strategy for becoming a social business in which colleagues in stores and head office roles could innovate, share best practices and better serve customers.

Employees using their smart phones


C-suite leaders understand that engaged and empowered employees are critical in the battle for customer loyalty. Our creative employee experience design approach combines behavioral science and analytics, design thinking techniques, mobile and social technologies, and digital change consulting that can improve the day-to-day work experience of your people and empower them to win your customers' loyalty — again and again.

It is time to rethink the workplace with the employee experience at the center.

How it works

By creating a differentiated work experience for employees, we help employees thrive and grow in a constantly changing environment, and feel empowered to respond to customer needs and market challenges.

Our approach incorporates five practices, which can influence the design of the employee experience:

  • Personalization: Create a fit between the needs of the employee and the needs of the organization
  • Transparency: Improve visibility across the organization, for both the employee and the employer
  • Simplicity: Remove non-value added activities and information to streamline experiences
  • Authenticity: Align experiences to the organization’s culture and value system
  • Responsiveness: Allow both employee and employer to share information and modify actions

The benefits

An intentionally designed employee experience can lower HR costs, stimulate innovation and improve customer satisfaction and sales, making a real impact to business performance.

Additional resources

IBM Institute for Business Value Executive Report

Enhance engagement and productivity with a unified approach

Recognizing the impact experience has on employee engagement and productivity, companies are taking a more comprehensive view of how to influence it.

Forbes Insights

The Digital Workplace in the Cognitive Era

Positioning for the future: Intelligent IT for the anytime, anywhere workforce


IBM Kenexa Employee Voice

Provides employee engagement surveys to help you listen, analyze and act faster


Why Cognitive Technology Is Crucial to a Good Employee Experience

Meet our talent experience and engagement experts


Tina Marron-Partridge

Partner and Vice President, Talent & Engagement Global Leader, GBS

Paul Baxter

Paul Baxter

Associate Partner, Talent and Engagement Consulting, Global Business Services

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