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IBM Consulting CEO’s Guide to Generative AI for Marketing

 

 

Who are we?

 

IBM Consulting is the only major global consultancy that sits within a technology company. With principles grounded in open innovation, collaboration and trust, don’t just advise. We work side by side to design, build, and operate high-performing businesses—together with our clients and partners.

 

What can we transform for you?

Reinvent how your business works with AI

Build empowering AI that is targeted trusted, open and scalable

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This is almost like a blank sheet of paper. Women can take a leadership role by showcasing their innovation and strategic thinking capabilities with generative AI.

Joanne Wright

Senior Vice President, Transformation and Operations

Experience is everything

IBM iX takes a design-led, data-driven approach to experience transformation.

Explore our capabilities
If we didn’t have IBM iX helping us establish our omnichannel commerce as quickly as they did, we actually would have lost market share by this point.

CIO and CDO

Manufacturing Company

CEO’s Guide to Application Modernization

To help CEOs stay on top of the fast-shifting changes, the IBM Institute for Business Value is releasing a series of targeted, research-backed guides to generative AI, on topics from data security to tech investment strategy to customer experience.

Learn about generative AI and application modernization
With IBM, we now have an accurate 24-hour view of the world in real time.

Robert Oh

Executive Vice President - Head of Corporate Digital Strategy Doosan Group and Chief Operating Officer, Doosan Digital Innovation

Operations

Transform your operations using rich data and powerful AI technologies to integrate optimization processes and enable intelligent growth.

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There are a handful of technology companies that we consider to be strategic partners to Hyster-Yale, and of all those relationships, IBM is one of the most important.

John Bartho, CIO

Hyster-Yale Materials Handling, Inc.

Seven Bets: Exploring the trends and strategies for business success

Offering expert insights and strategic recommendations to help businesses thrive in today’s ever-changing landscape.

Explore the trends
You have to transform not only technology but also culture, and that’s where we’re looking at the IBM Garage to enable our people to make a difference, to create long-term sustainable value

Shelley Kalms

Chief Digital Officer, Woodside Energy

How we bring it to life

IBM Garage helps realize value, not just identify it. Scale transformation from conception to user-adoption through a data driven, user-centric, value-obsessed operating model and methodology proven to delivery 20% improvements in efficiency.

See how IBM Garage works Talk to an IBM Garage Expert

20%

increase in data team efficiency(1)

108%

ROI on projects built with the methodology(1)

75%

faster developer tool delivery(3)

20%

increase in customer engagement(2)

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