|   Sherwin-Williams case study

Sherwin-Williams

Shaking up
the paint category

People are inspired by more than just a paint chip. Their last vacation, a picture of a sunset, or fresh cut flowers—color is everywhere. Sherwin-Williams looked to Resource/Ammirati, an IBM Company, to help them enable activation at the point of inspiration.

22M+

total downloads across all platforms

Insight

Seeing is believing, especially when it comes to paint color

Color confidence comes naturally when users can see Sherwin-Williams colors on their walls before they ever pick up a paintbrush.

Idea

Meet ColorSnap, the world’s first mobile
color-matching suite

ColorSnap allows iOS and Android users to match any photo to Sherwin-Williams paint colors to create a custom palette. Users can try on a color in a virtual room, see coordinating colors and share. Customers can even skip the in-store search for color chips with the Rotate to Locate feature, making the trip to the register even quicker.

Impact

A 150-year-old company becomes a category innovator

Sherwin-Williams has helped revolutionize the way people shop for the perfect color. ColorSnap delivers a unique color-selection experience—leading to increased traffic across devices, more store visits, higher per-visit transaction value and improved overall customer satisfaction.

45%

average growth of downloads year over year

36%

average increase in usage year over year

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