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IBM iX is your global experience design partner within IBM Consulting
We take a design-led, data-driven approach to experience transformation
IBM iX® is your global experience design partner within IBM Consulting. Working at the intersection of strategy, design and technology, we help the world’s most influential companies create better experiences, products and services that reinvent their relationships with customers and employees.
With experience capabilities and partnerships spanning strategy, design, development and managed services across a global network of 60 studios, our human-centered approach to business design helps accelerate innovation and transformation at scale.
Benefits
One of the largest experience design practices in the world, with nearly 60 design studios and a global network of strategists, designers, developers, technologists and data architects with deep industry, AI and ISV expertise.
As part of IBM, we offer true end-to-end capabilities at scale. From experience strategy to the design, delivery and optimization of employee and customer experiences, we harness the data, tools and technologies that make them possible.
In addition to our own world-class AI and Cloud technologies, we work with a diverse ecosystem of partners to create value and differentiation through the development of exceptional employee and customer experiences.
Capabilities
IBM iX helps design and deliver human-centered experiences across the customer lifecycle spanning sales, service, marketing and commerce. We help clients define strategy and accelerate time-to-value with insights and intelligent workflows using data and AI.
IBM iX helps design and deliver human-centered experiences to meet your ever-evolving employee needs with data-driven insights and intelligent workflows.
IBM helps companies build and deploy intelligent products and services that transform industries, drive loyalty and create new revenue streams.
Co-create with IBM Garage
Case studies
Transforming tennis data into insights to enhance the US Open experience.
Boosting customer engagement with an AI-powered banking virtual assistant.
IBM’s own marketing transformation with Adobe radically simplified our marketing organization and tech stack.
Fueling revenue growth and loyalty with a new digital marketing platform.
Deepening drivers’ connection and loyalty to the brand with an elevated digital experience.
Giving brand owners a fast and efficient path to creating great digital experiences.
Resources
62% of executives say that generative AI will disrupt how organizations design experiences. See how you can revolutionize your interactions with customers and employees by creating hyper-personalized journeys.
Watch this webinar replay featuring AI experts to see how to transform your experiences with generative AI by scaling across your enterprise and creating lasting business value.
With the scope and scale of content production growing dramatically, organizations must re-engineer their content creation, delivery, and tracking mechanisms.
IBM Consulting was named a Leader in the 2024 Everest PEAK Matrix Assessment for Digital Transformation Consulting Services for North America.
IBM was named a Leader in the 2024 Gartner® Magic Quadrant™ for Custom Software Development Services.
Caddie Jim “Bones” Mackay and IBM’s Partner in the Sports and Entertainment Practice Lead, Monica Ellingson, discuss how AI and data are transforming the 2025 Masters experience for fans, players, and caddies.
