ExperienceNewfocusNew businessmodelsMarketactivationNew waysto workActionableinsightsResponsiveoperationsNewexpertiseOrchestratedecosystemsRestless talent

7 drivers of Digital Reinvention™

See how IBM puts Digital Reinvention to work for clients

Atlanta Falcons

Mercedes-Benz Stadium

Touchdown Falcons! Find out how IBM Services reinvented the stadium fan experience with the Atlanta Falcons to go far beyond the game

Explore the case study


Using Watson to evaluate 30 years of data

Learn how IBM experts and Watson help Woodside Energy make faster, fact-driven decisions

Explore the case study


A patient experience design for the future

IBM and Dubai Health Authority enable Digital Reinvention for healthier citizens

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Meet the Reinventors and Digital Strategists

Saul Berman
Chief Strategist
Los Angeles, CA

Traveling the world gives me the inspiration to envision the future and create excitement for our teams and clients.

Read the experience revolution series

Philip Dalzell-Payne
Global Partner, IBM iX
Austin, TX

Arabella Arcuragi
Managing Consultant, Digital Strategy
London, England

Dedicated to keeping up with key shifts in emerging technology to help my clients understand opportunities for reinvention.

Sean Reilley
VP, Global Technology & Data Strategy Practice Leader
New York, NY

I'm dedicated to using technology and new ways of working to transform business—but I always make time for running and life with my kids.

Fay Wells
Senior Managing Consultant - Digital Strategy
Glendale, CA

Kazuaki Ikeda
VP & Partner, Japan Lead
Tokyo, Japan

I love to innovate, combining different concepts—science & art, logic & emotion, US & Japanese culture—into new ideas for clients.

Read the study More than Magic

Explore how IBM can help reimagine your enterprise

Visit the intersection of strategy, creativity and technology and let us digitally reinvent your business