Nothing we do is hypothetical. Everything we do makes a measurable impact.

How we work

How
we work:

Insight

We combine keen observation with the most advanced analytics to reveal potential that others don’t see.

Idea

Our multidisciplinary teams leap from insight to idea with imagination and focus.

Impact

We build and scale our solutions to create real and lasting outcomes.

Shaking up
the paint category

Sherwin-Williams
ColourSnap

22M+

total downloads across
all platforms

People are inspired by more than just a paint chip. Their last vacation, a picture of a sunset, or fresh cut flowers—colour is everywhere. Sherwin-Williams looked to Resource/Ammirati to help them enable activation at the point of inspiration.


Insight

Seeing is believing, especially when it comes to paint colour.

Colour confidence comes naturally when users can see Sherwin-Williams colours on their walls before they ever pick up a paintbrush.

 
ColourSnap app on various devices


Idea

Meet ColourSnap, the world’s first mobile colour-matching suite.

ColourSnap allows iOS and Android users to match any photo to Sherwin-Williams paint colours to create a custom palette. Users can try on a colour in a virtual room, see coordinating colours and share. Customers can even skip the in-store search for colour chips with the Rotate to Locate feature, making the trip to the register even quicker.

 


Impact

A 150-year-old company becomes a category innovator.

Sherwin-Williams has helped revolutionise the way people shop for the perfect colour. ColourSnap delivers a unique colour-selection experience—leading to increased traffic across devices, more store visits, higher per-visit transaction value and improved overall customer satisfaction.

 
 

45%

average growth of downloads year over year

36%

average increase in usage year over year

 

Meet some
of our clients.

GM
CITI
AIR CANADA
VISA
Children's Hospital Boston
L.L.Bean
Nationwide
TORONTO RAPTORS
中国银行 BANK OF CHINA
JAGUAR
Waitrose
BARCLAYS
DUBAI HEALTH AUTHORITY
WIMBLEDON THE CAMPIONSHIPS
Gartner
MASTERS TOURNAMENTS

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