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To understand and envision what’s next for the world’s business leaders, we continually study the intersection of strategy, creativity and technology.

Sports

Technology gives tennis fans a
front-row seat
at the U.S. Open

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Business Insights

Find the insights to excel
in the new competitive landscape.

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Business Insights

Building a
Digital Agency

Paul Papas
Global Leader, IBM iX


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Automotive

Reinventing the wheel: Join us on a drive that outsmarts the road ahead

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Marketing

Out-creating the competition

Leland Maschmeyer
Chief Creative Officer,
Chobani

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Customer Experience

Customer Obsessed


Eric Berridge,
CEO Bluewolf (2016)

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Business Insights

Meet the pacesetters of innovation
across industries.

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Data-Driven Marketing

Bringing customer obsession to life
in 2017

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Business Design

IBM’s Thought
and Design

Akira Kudo,
Kazuhiko Yamazaki,
Hideki Shibata
(2016)

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Data-Driven Marketing

The data-driven journey towards building a deeper understanding of consumers

Matthew Candy,
Vice President &
European Leader, IBM iX

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Banking

Breaking down the barriers to client experience silos

EJ Achtner
Digital Banking Executive,
Bank of America

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Customer Experience

The Ten
Demandments

Kelly Mooney,
CEO Resource/Ammirati
(2002)

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Customer Experience

The Open Brand


Kelly Mooney,
CEO Resource/Ammirati
(2008)

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Experience Design

It’s more than just a product, it’s the customer’s story

Patrick Ip
Business Innovation Lead,
Google

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Automotive

The future of mobility is cognitive

Donna Satterfield
Vice President and Partner,
Automotive, Aerospace &
Defense Industries, IBM iX

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Experience Design

Design to succeed or designed to fail

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Business Design

Not for Free


Saul Berman,
Chief Strategist, IBM iX
(2011)

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Sports

Digital technologies
at the
world’s
largest sporting event

Kirsten Corio
Managing Director, USTA

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Marketing

The belonging brief

Kelly Mooney
CEO, Resource/Ammirati,
an IBM company

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Business Insights

State of Salesforce report

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Experience Design

The experience revolution

Saul Berman,
Josh Goff,
Carolyn Heller Baird
(2017)

Read the series (US)

Automotive

Driving to
the future

Donna Satterfield
Vice President and Partner,
Automotive, Aerospace &
Defense Industries, IBM iX

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