|   Capabilities

When change is constant, companies need to constantly change. We help our clients to design for the future while evolving their existing businesses.

Our renegades and realists develop business strategies and create experiences that learn and adapt to the changing behaviors of the people who matter most.


Incremental expected revenue created through a data monetisation strategy for one of our clients


We ask bold questions and find unexpected answers.

The most successful business strategies are built around the art of the impossible. We design business transformations for leadership in the digital age.

Digital Business Strategy

We partner with CEOs and other C-Suite executives to create strategies that enable modern business reinvention.

—Digital growth strategy
—Business model innovation
—Product and digital pricing strategy
—Data monetisation

Connected Ops Strategy

We advise leaders on how to apply digital and emerging technologies for improved productivity and efficiency.

—Next generation Supply Chain strategy
—Service operations strategy
—Digital Operations
—Process digitisation

Tech & Data Strategy

We partner with CIOs to transform around three key pillars: agile, dev ops, and emerging technology incubation and adoption.

—Enterprise-wide Agile & Dev Ops Transformation
—Digital reinvention through emerging tech
—IT Operating Model and Governance
—Emerging tech strategy

Talent Reinvention

We help clients build more competitive, nimble organisations through modern culture, talent and skills development.

—Digital organisation design
—Digital talent strategy
—Cognitive HR


We know that what you do matters more than what you say.

Customers and employees are won and lost by the quality of your experience, not solely by the promises you make. We blend analytics, design and development to create authentic interactions that create meaningful business impact.

Customer Engagement & Design

We deepen and enrich customer relationships through transformational brand, product and service experiences delivered across channels.

—Experience Strategy & Design
—Customer & Channel Planning
—Brand & Content Strategy
—Mobile Design & Development


We create simple solutions to customer experience challenges across the entire Salesforce platform that maximise revenue performance.

—Smarter Customer Service & Sales
—Sales Automation & Mobility
—Marketing & Analytics
—Lead Management & Optimisation

Digital Commerce

We deliver omni-channel commerce solutions across mobile, social, in-store, and online using best in class technologies from IBM and our partners.

—Watson Commerce
—Experience Management
—Commerce Platforms

Marketing Platforms

We design and execute marketing technology solutions that deepen customer engagement and maximise data-driven marketing and optimisation.

—Campaign Management
—Marketing Automation
—Marketing Insight

Through strategic acquisitions, we are augmenting our own capabilities to learn and adapt through perpetual change.

Resource Ammirati

This digitally led creative agency expands IBM iX’s capabilities to serve CMOs and align executive imperatives, delivering transformative experiences at the intersection of brand, commerce and technology. An industry innovator and thought leader for 35 years, Resource/Ammirati creates digital experiences, content, strategic brand campaigns and omni-commerce solutions—including Expert Personal Shopper (XPS), the conversational commerce platform recently acquired by iX—to help clients deepen customer engagement and fuel growth.

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Aperto is a leading digital agency born out of the same combination of strategy, creativity and technology as IBM iX, with a legacy of success and commitment to design excellence. Together, we are creating a sustainable global culture of design and delivering engaging experiences that drive our clients’ digital reinvention.

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ecx.io is a full-service digital agency with a 20-year history providing solutions across digital marketing and e-commerce. At ecx.io, strategists, creatives, developers and digital pioneers are enjoying the fun of digital transformation. Together they create digital platforms and build innovations through integrated solutions. With ecx.io, IBM iX is better able to help clients exploit the full capabilities of leading platform technologies to deliver digital transformation to their customers.

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As the first consulting agency of its kind, solely dedicated to Salesforce, Bluewolf is the leader in delivering customer and employee experiences for companies of all sizes. By combining Bluewolf’s cloud expertise with IBM iX’s experience design capabilities, we’re able to create transformative digital business solutions, on a global scale.

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