Before, AMC Networks spent 80% of their time crunching data and only 20% uncovering actionable insights. They flipped that — and today decision-makers across AMC can learn what their viewers want in seconds, not weeks.
“Analysis that used to take weeks now generates results in seconds – and because TV changes from day to day, rapid decision-making is vital. In one case, a single day of analysis enabled us to design a campaign that increased the consumption of our video on demand service. That’s the power of IBM analytics.”
– Vitaly Tsivin, SVP Business Intelligence, AMC Networks
Vodafone Qatar builds a unified customer marketing solution
“To excel in Qatar’s communications industry, winning customers is not enough—enterprises must nurture their loyalty with services and promotions that are relevant to their individual needs, or risk losing the opportunities to a competitor.”
– George Bourazanis, Head of Insights and CVM Marketing at Vodafone