Deliver engaging customer experiences – exceptional, personal & unique

Deliver engaging customer experiences - exceptional, personal & unique

Steve Canepa, IBM industry general manager: The Journey to Cognitive in the Media and Entertainment Industry

Steve Canepa


IBM Cloud Video Services: Transform video into a strategic source of data

IBM customer insights: making telecommunication providers' services stand out in the digital economy

Build more meaningful relationships and create seamless experiences for your customers and viewers

Case Studies

Where does AMC Networks get its audiences?

Analysis that used to take weeks now generates results in seconds – and because TV changes from day to day, rapid decision-making is vital. In one case, a single day of analysis enabled us to design a campaign that increased the consumption of our video on demand service. That’s the power of IBM analytics.

– Vitaly Tsivin, SVP Business Intelligence, AMC Networks

Vodafone Qatar builds a unified customer marketing solution

To excel in Qatar’s communications industry, winning customers is not enough—enterprises must nurture their loyalty with services and promotions that are relevant to their individual needs, or risk losing the opportunities to a competitor.

– George Bourazanis, Head of Insights and CVM Marketing at Vodafone

Wimbledon 2016 - In pursuit of greatness with cognitive and cloud technologies

IBM Analytics gave us the power to break the big stories first, driving greater fan engagement.

– Alexandra Willis, Head of Digital and Content, AELTC

Find out how the IBM Solution Labs are helping our clients better connect to their customers

Karin Arnold, IBM: Showcasing Digital Customer Engagement and Reinventing the Network

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