What is a cognitive system?

Three key capabilities differentiate cognitive systems from any traditional programmed system:

Cognitive systems are creating new partnerships to enhance human expertise.

Cognitive systems discover, assimilate and understand data and information.

How Watson Works

Watson finds answers locked away in unstructured and structured data, using context and natural language in reasoning processes

Airlines

Airline Customer Experience

Deepen customer connections by better understanding your passengers’ needs at every step of the journey

Airline Predictive Maintenance

Evolving from preventive to predictive maintenance can improve asset and employee productivity to help maximize profitability

A South Korean Airline

Cognitive computing amplifies human expertise at this airline to uncover important diagnostic clues in unstructured data

Airports

Airport Predictive Maintenance Infographic

Evolving from preventive to predictive maintenance can improve asset and employee productivity to help maximize profitability

Airport Predictive Maintenance Whitepaper

Cognitive asset management results in more robust operational flexibility, fewer disruptions, lower costs, and improved asset useful life

Schiphol Airport

Using an intelligent routing system, Schiphol Airport increases its hourly baggage handling capacity by 80%

Freight and Logistics

Freight Logistics Predictive Maintenance Infographic

Evolving from preventive to predictive maintenance can improve asset and employee productivity to help maximize profitability

Freight Logistics Predictive Maintenance Whitepaper

Cognitive asset management results in increased network velocity, fewer disruptions, lower costs, improved labor utilization, and more on-time deliveries

A U.S. freight railway

By proactively analyzing 100,000 data points a day in real-time, a U.S. freight railway better monitors their track and rolling stock to keep operations running smoothly

Rail

Think Beyond the Rails

Driving growth for passenger and freight railways by unlocking the power of cognitive computing to lead in 2025

IRJ Webinar

Harness data inside and outside the railway enterprise and create an ecosystem of value by partnering with adjacent service providers to achieve the future rail vision

A U.S. freight railway

By proactively analyzing 100,000 data points a day in real-time, a U.S. freight railway better monitors their track and rolling stock to keep operations running smoothly

Rail Customer Experience

Deepen customer connections by better understanding your passengers’ needs at every step of the journey

Rail Predictive Maintenance

Evolving from preventive to predictive maintenance can improve asset and employee productivity to help maximize profitability

Hotels and Travel Services

Hospitality Customer Experience

Connect with your guests by better understanding and anticipating their needs at every step of the journey

Hilton Hotels & Resorts

Hilton and IBM pilot “Connie,” the world’s first Watson-enabled hotel concierge, to personalize the guest experience and improve customer satisfaction

WayBlazer

Give customers personalized travel advice by answering natural-language questions with unprecedented insight to drive conversion and customer engagement

Thomson (TUI UK & Ireland)

The travel company transforms travel search with a cognitive chatbot to provide real-time answers to customers on a variety of open-ended travel questions

Zumata

The hotel distribution company finds the perfect hotel with cognitive-powered travel advice and a chatbot, which learn and improve to increase accuracy over time

Watson Solutions

Watson solutions for travel and transportation form hypotheses about best-fit recommendations, assign confidence levels to each, and learn and improve over time

Watson Travel Retail

The next-gen digital travel retailing platform for cognitive offer optimization and personalized customer engagement

What will you build with Watson?

Contact us to request a consultation on your strategy for the cognitive era.