CASE STUDY: Vodafone Qatar

Vodafone Qatar builds a unified customer marketing solution

Boost customer loyalty by delivering relevant, personalized content.

Loyal customers add value and this is core to Vodafone Qatar’s success. To increase their competitive stance, they needed a marketing platform infused with analytics that builds a 360-degree view of customers to help tailor messages to individual customers.

• Increase campaign conversion by 3x.
• Boosted below-the-line marketing reviews by a factor of 3.

See how they did it

CASE STUDY: Wimbledon 2015

Wimbledon 2015 uses real-time analytics to help share the moments that matter with tennis fans around the world

To keep tennis fans engaged with its coverage of The Championships 2015, the AELTC wanted to use real-time match data to attract fans’ attention and encourage them to visit its digital platforms.

• 71 million visits to wimbledon.com

See how they did it

CASE STUDY: Idea Cellular

Idea Cellular improves customer insights and satisfaction with dynamic campaign management

Idea Cellular aims to maximize revenue and reduce churn with the help of IBM’s campaign management solution.

In India’s hyper-competitive telecommunications market, it is critical that service providers maximize revenue from their current subscribers. In order to transform its existing manual methods into a fully automated business process, Idea partnered with IBM to implement an information management and analytics solution that would ultimately increase the company’s revenue.

• 10% increase in revenue.
• 80% less manual activity.

See how they did it