CASE STUDY: Vodafone Qatar
Vodafone Qatar builds a unified customer marketing solution
Boost customer loyalty by delivering relevant, personalized content.
Loyal customers add value and this is core to Vodafone Qatar’s success. To increase their competitive stance, they needed a marketing platform infused with analytics that builds a 360-degree view of customers to help tailor messages to individual customers.
- Increase campaign conversion by 3x.
- Boosted below-the-line marketing reviews by a factor of 3.
CASE STUDY: Wimbledon 2015
Wimbledon 2015 uses real-time analytics to help share the moments that matter with tennis fans around the world
To keep tennis fans engaged with its coverage of The Championships 2015, the AELTC wanted to use real-time match data to attract fans’ attention and encourage them to visit its digital platforms.
- 71 million visits to wimbledon.com
CASE STUDY: Idea Cellular
Idea Cellular improves customer insights and satisfaction with dynamic campaign management
Idea Cellular aims to maximize revenue and reduce churn with the help of IBM’s campaign management solution.
In India’s hyper-competitive telecommunications market, it is critical that service providers maximize revenue from their current subscribers. In order to transform its existing manual methods into a fully automated business process, Idea partnered with IBM to implement an information management and analytics solution that would ultimately increase the company’s revenue.
- 10% increase in revenue.
- 80% less manual activity.
The 2020 CSP in the Cognitive Era
Outthinking disruption in communications: The 2020 CSP in the Cognitive Era.