"Cognitive analytics has transformed our understanding of customer behavior and our retail strategy."

Mark Summerill

Head of Product Development, Honest Café


Get to know your customers as groups, individuals, and through lifestyle changes, and effectively use that information to facilitate strong relationships with your brand.

How it works

By collecting as much available information on your customer as possible—including transactional data, personal data, and unstructured data like social media data and blog data—and then using that information to drive insight and power into customer interactions, you can foster customer engagement on a personal level.

How you benefit

By implementing a collection of these solutions, retailers can increase sales, increase margins, and improve customer satisfaction and loyalty.

Additional resources

Industry Point of View

Infuse Cognitive Capabilities to Engage and Differentiate

Learn how to combat the rising challenges in this changing retail industry.


Accurate Decision Making with Cognitive Computing

Explore how cognitive technology is different than other forms of advanced analytics and how it can help retailers make smarter decisions.

Study Benchmark

The IBM 2016 Global Customer Experience Index

See how you measure up to ever-increasing consumer expectations.

Meet our Retail experts

Colm O'Brien

Colm O'Brien

Director, Offerings & Solutions, Global Consumer Industry | IBM Industry Academy Member

Vish Ganapathy

Vish Ganapathy

VP, CTO, Global Consumer Industry | IBM Industry Academy Member

Etain Seymour

Etain Seymour

Customer Insight and Marketing Solutions Lead, Global Consumer Industry

Would you like to speak with an IBM Retail expert?

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