"In one particular test, we saw users with points had 125 percent higher open rates, 168 percent higher click rates, and our conversion rate was up a whopping 461 percent, showing us that engaged users who buy into our brand, even a little bit, can provide a huge boost to our bottom line"

Eoin Comerford

CEO, Moosejaw

Overview

Define offers and target your communications at the right point in time through the right medium — driving customers to act on more relevant offers through seamless connected marketing campaigns.

How it works

By using rich insights about a your consumers, you can:

  • Inject these insights into marketing operations and campaign planning
  • Drive highly targeted connected marketing campaigns
  • Use advanced analytics to hone in on what is and isn’t working in your campaign, and adjust accordingly

How you benefit

By implementing a collection of connected marketing solutions, you can improve conversation rates, improve customer loyalty, and increase the return on your marketing investment.

Additional resources

Industry Point of View

Infuse Cognitive Capabilities to Engage and Differentiate

Learn how to combat the rising challenges in this changing retail industry.

Study Benchmark

The IBM 2016 Global Customer Experience Index

See how you measure up to ever-increasing consumer expectations.

Video

A look into the Fung Group's Explorium

See how the Fung Group is creatively using IBM retail solutions to power the Explorium—a technology-driven laboratory to study consumer behavior.

Meet our Retail experts

Etain Seymour

Etain Seymour

Customer Insight and Marketing Solutions Lead, Global Consumer Industry

Greg Tolman

Greg Tolman

Industry Academy Member - NA Commerce Lead for Cognitive Solutions

Shannon Wu-Lebron

Shannon Wu-Lebr

Commerce Solutions and Offerings Lead, Global Consumer Industry

Scott Duby

Scott Duby

Director, Global Retail Solutions

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