NEW RESEARCH DISCOVERS NEW CONSUMER EXPECTATIONS
Brand new, global consumer experience research shows that many brands have ample room for improvement. Are you living up to their expectations?
WITH DATA, RETAILER MAKES BETTER MARKDOWN DECISIONS
Coop Danmark ensures maximum profits with localized store-level markdowns.
The Fung Group deploys an IBM-powered shopping laboratory
In partnership with IBM Retail, the Fung Group has launched their Shanghai-based Explorium — a technology-driven consumer research "playground." The IBM-powered laboratory has enabled The Fung Group to test out new retail ideas with agility and innovate quickly.
CASE STUDY: MARCHESA
IBM + Marchesa give whole new meaning to "Who are you wearing?"
Marchesa, in partnership with IBM, took the Met Gala 2016 by storm by fashioning together a dress whose fabric changed color based on social media sentiment. Cognitive systems, such as those woven into the very fabric of this dress, take the art of the possible to a whole new level.