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Retail technology solutions

Prepare for the future of retail with AI and hybrid cloud technologies

Transform the retail experience with AI

Transform the retail experience with AI

In a consumer landscape saturated with goods, modern retail businesses need the latest technology to keep a competitive advantage when it comes to customer needs, IT services and the overall retail experience.

With business intelligence and generative AI, retailers can achieve new levels of digital transformation in areas like:

  • Customer behavior forecasting
  • Supply chain optimization
  • Personalized marketing 
  • Seamless ecommerce experiences
  • Smart checkout and self-service functionality
  • Inventory management 
  • Business growth

Learn how IBM retail technology solutions can help retailers optimize, promote sustainability and deliver a seamless omni-channel retail customer experience.
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Use cases

Explore real-world applications for AI in retail.

Application modernization Customer experience Human resources Supply chain
Simplify application modernization and IT operations Learn why AI is essential to transforming application modernization for retail—and how to meet aspirations that may have seemed unthinkable before by combining traditional and generative AI. Put AI to work for retail application modernization Explore AI on IBM Z

Retail technology solutions

Boost productivity in retail

Accelerate the impact of generative AI in core workflows to drive productivity in your retail business.

 Engage shopping experiences

Elevate the shopper experience with generative AI assistants for retail that can make shopping faster, easier and more precise than ever before.

 Maximize your retail ROI

Innovate within traditional frameworks with a flexible, open ecosystem and hybrid cloud that helps you devote more services to your retail customers.

 Deliver differentiated customer experiences

Create valuable customer relationships, improve sustainability and profitability for your bottom line with IBM retail consulting service.

 Streamline your Scope 3 emissions management

Apply the power of AI and the speed of automation to improve supply chain management, resiliency and sustainability.

 Secure data and identities in your retail business

Success in hybrid cloud and AI begins with security to manage financial and reputational risk.
Case studies

Case studies

Max Mara

The upscale, ready-to-wear clothing company redesigns order-to-cash for a better buying experience.

 Read the case study Edeka

German supermarket improves operations with natural language support and generative AI using IBM Watson® Discovery and IBM® watsonx.ai™.

 Read the case study Natura & Co

Multinational cosmetics company achieves significant cloud cost savings while optimizing customer experience.

 Read the case study Carhartt

Iconic American clothing company drives international growth while saving USD 1.1 million with IBM i, IBM® Power Systems™ and IBM Storage.

 Read the case study John Lewis & Partners

Department store successfully migrates to a next-generation, cloud-based system to streamline its operations.

 Read the case study TAG Heuer

Luxury watch company shines online during COVID-19 by confronting disruptions with a digital engagement engine.

 Read the case study
How to choose the right AI foundation model

Explore how to choose the right approach in preparing data sets and employing AI models.
Sharpening a competitive edge with generative AI

Increase competitiveness in the consumer products industry with generative AI.
Revolutionize retail with AI everywhere

In the 2024 Consumer Study, read data highlighting what consumers crave—and actions retail companies can take—in the AI era.
Ventana Research Buyers Guide 2024 for GenAI Platforms

Discover why IBM was named an exemplary software provider for generative AI platforms with an overall grade of A-.
Ready to transform your retail business?

Get in touch with our experts to discuss transformation of your retail business, operations and technologies
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