Using technology to better support an aging population

SimpleC is delivering cognitive support capability for patients, families, and caregivers.


Build loyal relationships and empower individuals to be more involved in their health and well being through a consumer-centric engagement strategy. By leveraging new mobile, social, and security technologies to gain individual insights, you can deliver highly personalized, relevant products and services, as well as a smooth experience across touchpoints.

How it works

A consumer-centric approach is about using your assets to market, engage, and personalize the consumer’s healthcare experience. By applying advanced analytics and predictive modeling to combined data from traditional, transactional, and external sources, you can:

  • Analyze, refine, and redefine your value chain strategy
  • Engage, improve, and transform the experience for your consumers
  • Segment and sell directly to individuals based on their needs and profiles
  • Develop new offerings tailored to the needs of individual healthcare consumers

How you can benefit

By applying IBM’s advanced analytics and predictive modeling to individual consumer insights from across all channels—including CRM, claims and financial systems, clinical databases, web, mobile and call center channels, social media, and partner systems—we can help you transform your consumer experience and drive unprecedented loyalty.

Meet our Healthcare experts

Judith Murphy

Judith Murphy

Chief Nursing Officer, Global Healthcare


Shelley Gilberg

Vice President, Canadian GBS Healthcare Leader

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