Last updated: 15 Jan 2007

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Have you already started to test the waters of integrated business communications? The most forward-thinking organizations understand its full potential to create an opportunity to change the way they interact with customers, partners and suppliers—and thereby differentiate themselves from the competition. This paper provides an overview of opportunities and benefits and includes two “before and after” scenarios — one in financial services and one in healthcare — that demonstrate how IBM clients have benefited from integrated business communications.

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