Enterprises, such as yours, are only effectively leveraging structured data capture with your customers if you truly understand the shortfalls in the customer experience and make appropriate operational decisions.
Highlights
Effectively leverages all data provided to your enterprise by customers in making business decisions
IBM offers a managed service approach that is designed to allow you rapid startup with no upfront investment in hardware, software or resources
Managed service enables VOCA to "get better with age"; text mining and predictive modeling become more robust and accurate as more data is amassed
Unstructured data in the form of email, chats, and phone transcripts can comprise up to 80% of your enterprise customer data. How should you be managing this valuable data?
Voice of the Customer Analytics (VOCA), an advanced analytics solution, bridges the structured-unstructured data gap across your enterprise and allows IBM to quickly and effectively address issues related to customer experience and revenue enhancement. VOCA has successfully improved customer retention and optimized operations for Fortune 200 clients.
