Usability consulting

When your organization has a need for skilled user interface designers or usability expertise IBM can assist you.

IBM has many of the industy experts in usability engineering. They can help you with your specific usability challenges.

IBM Usability experts can provide skills in the following areas:

• Client requirements: Following a facilitated requirements-gathering session, we create a detailed analysis of business needs, along with identified audience wants and desires.
• User profiles and scenarios: Based on client requirements and audience definitions, we develop profiles of key user types. For each user type, we craft scenarios that describe how they would use your Web site to accomplish desired tasks.
• Navigational structure: Working with the user scenarios, we outline and develop a detailed navigational structure that supports identified user tasks and goals.
• Wireframes: Building on the navigational structure, we create templates of major screen types to show how features and functions that meet identified user needs will be integrated.
• Visual design: We create several design concepts for the site, enabling you to envision and evaluate alternative approaches for applying your brand in the digital realm.
• Style guide: We document “how to build it” specifications for implementing the user interface with agreed-upon design elements and branding.
• High-level content strategy: With audience needs in mind, we provide a detailed look at content considerations, including recommendations on sourcing, editorial style, governance and management.
• Final recommendations: We identify critical success factors and recommended next steps for implementing and launching your new business solution.