e-business Hosting for the Pharmaceutical Industry

Pharmaceutical companies are under mounting pressure to fill the drug target pipeline and bring new drugs to market quickly and cost effectively. Despite spending more on research and development (R&D) budgets and significantly increasing identification of new leads, the industry is failing to keep the pipeline of new drugs filled and is being challenged by:

• Increasing competition from traditional competitors aggressively seeking to expand share
• Proliferation of generic drugs and low-cost competitors
• Global mergers and integration resulting in exploitation of scale and cost disparities
• Legislation and deregulation impacting patent and intellectual property protection, drug approval process, and patient protection
• Shorter lifecycles, reducing product exclusivity
• Customer empowerment as patients take greater control over personal healthcare
• Technology innovations that continually reshape competitive advantages
• Slowdown in top line growth and decreasing shareholder returns

At the same time, the industry is facing severe information management issues. With massive amounts of critical research data being generated, the need to organize, analyze and access terabytes of information is putting an increasing strain on available resources. Similarly, historic business practices and technologies are inhibiting companies' ability to benefit from shared data and research.

IBM e-business Hosting™ has solutions that can help pharmaceutical firms:

• Support inter-enterprise collaboration, helping to accelerate drug discovery and clinical trials
• Streamline current clinical development and supply chain processes with enhanced operational effectiveness
• Transform diagnostic infrastructures and develop patient-centric electronic medical record systems that enable hospitals, medical centers and private practices to provide more effective diagnoses through digital imaging
• Eliminate the academic and research isolation that can slow communications and delay drug discovery and development
• Implement a high-performance, scalable architecture that facilitates data integration and can help reduce the time and effort required to capture, compile and analyze research data
• Control costs with the implementation of standardized, shared processes and alternative IT pricing strategies
• Manage customer relationships and sales meetings, enabling sales and field professionals to more effectively organize time and enhance productivity
• Enable sales teams to create account plan strategies, forecast new sales opportunities and conduct precisely targeted marketing campaigns
• Allow organizations to work more closely internally with employees and externally with business partners and the larger research community
• Provide leading human resource and benefits administration capabilities, helping to reduce IT management costs and improve efficiency
• Leverage the power of real-time accounting systems to accommodate company growth while reducing capital outlay and lowering overall cost of ownership.

Solutions that address the pharmaceutical industry's needs

Entrust Hosted services
This security-rich service can be used to help safeguard the highly sensitive scientific data that goes into any clinical discovery by providing a highly secure Web portal and desktop, encrypted messaging with digital signatures, and audit trails.

Digital content management services
Facilitating access to and reuse of your massive data stores, this service enables life sciences and pharmaceutical companies to capitalize on the increasing availability and growth in digital data from medical imaging and other emerging diagnostics tests.

Siebel CRM OnDemand
Designed for tracking, unifying and managing customer-specific sales data, this service offers large and small pharmaceutical sales teams a pay-per-user CRM solution.

Adexa Hosted services
Enabling rapid deployment of Adexa's eGPS software, this offering helps companies better anticipate consumer demand, work smarter with suppliers, and get drug forms to market faster.

edocs Hosted Services
Through the eaSuite™ platform, this service is a comprehensive melding of account and order management, electronic presentation and payment, knowledge management and assisted services applications.

HRsmart Hosted Services
HRsmart's Online Recruiting and Applicant Tracking Solution provides a fully hosted, network-delivered, online recruiting center and back-end system that allows recruiters to post jobs and track applicants through the screening and selection process.

Service offerings that address the pharmaceutical industry's needs

Application Hosting
Designed to provide comprehensive application, middleware and infrastructure management by a team of IBM e-business experts who are skilled at solving business challenges in the pharmaceutical industry and have experience running some of the most complex sites on the Web.

Application Hosting service offerings useful for the pharmaceutical industry include:

• Application Hosting for Siebel - life sciences
  Our industry-specific Siebel solution is designed to lower the cost and facilitate deployment and management of Siebel's CRM solution for the life sciences industry.
• Application Hosting for Onyx
  Onyx Marketing and Sales Force Automation solutions help you rapidly and cost-effectively implement Web-enabled CRM processes as your business needs dictate.
• Application Hosting for SAP - pharmaceuticals
  A cost-effective, hassle-free alternative to running an SAP infrastructure in-house, our industry-targeted SAP hosting offering provides solutions for business functions that include clinical trial supply chain management.

Managed Hosting
Designed to deliver an IBM-managed, hardened and security-rich infrastructure, as well as flexible, modular services that allow you to purchase or build the solution your pharmaceutical organization needs now and transition smoothly to the solution you'll need as you grow. Options include cutting-edge security services that can decrease the vulnerability of your servers and optimize security and privacy strategies.

Managed Hosting service offerings useful for the pharmaceutical industry include:

• Managed Hosting - Services Anywhere™
  Gain the performance and service advantages of a fully managed hosting operation without relocating your current hosting operation.
• Managed Hosting for Linux Virtual Services
  Simplify your infrastructure and reduce costs by using and paying for only the processing, storage and network capacity you require.
• Managed Hosting - virtual iSeries, virtual pSeries, virtual xSeries
  Consolidate your server resources and lower your infrastructure capital and management costs for OS/400®, AIX® and Microsoft® Windows® applications.
• Managed Hosting - security services
  IBM Managed Hosting - security services are designed to provide cutting-edge security technology, alert services and incident management support to help decrease system vulnerability.
• Managed Hosting - infrastructure solutions with server management standard and entry
  Helps to ensure the reliability and scalability of your Web environment backed by aggressive service level agreements.
• Managed Hosting - Surfaid Analytics
  SurfAid™ Analytics services from IBM employ advanced data mining and categorization techniques to provide business intelligence for Web sites.

Facilities Hosting
Offers the flexibility to choose from a broad range of hosting services while maintaining control over design and operation of your infrastructure. This option is ideal for pharmaceutical companies with existing technical staff and resources, but who need the support of a security-rich, 24x7 data center.