Customer analytics

Press release

IBM announces an agreement to acquire the business of RedPill Solutions. RedPill provides advanced customer analytics services to businesses in multiple industries. Read the article

How can you reduce costs, increase revenue and achieve a sustainable competitive advantage? Consider our customer analytics services. IBM Analytics Business Process Services for customer management provides advanced analytics capabilities that can provide the customer analytics you need to attract and retain loyal and profitable customers. and the insight you need to increase revenues, customer satisfaction and loyalty.

Highlights

• Grows the customer base through segmentation models that enable more targeted marketing campaigns
• Drives higher average revenue per customer through more targeted up-sell and cross-sell programs
• Enables improvement of retention rates using buyer behavior and satisfaction analytics to improve overall customer experience
• Manages risk by analyzing customer payment activity and credit records
• Facilitates profitability improvement through optimization of product portfolio and offering configuration

Achieving a sustainable competitive advantage with business process analytics

With today's ongoing economic uncertainty and fiercely competitive marketplace, executives realize the need for faster, more complete and accurate information to optimize business performance and improve decision making. This is especially true for customer management systems in consumer-oriented service industries, such as financial services and telecommunications.

IBM Analytics Business Process Services for customer management are designed to quickly and accurately deliver fact-based customer management insight to enterprise decision makers. Our advanced analytics for customer management deliver actionable recommendations and quick time-to-value. Sophisticated data analysis, advanced data modeling and simulation for marketing and risk analytics provide high probability outcomes through segmentation, predictive modeling and optimization across your data sources. Our business process analytics offerings focus on annuity analytics engagements by leveraging mature delivery processes and accessing global centers of competence. With IBM's analytics capabilities, you can turn information into action to support business growth and profitability at lower risk with an optimized product portfolio.