Beyond advertising: Choosing a strategic path to the digital consumer
The distinctions are blurring between advertising and marketing, as new forms of communication marry the return on investment (ROI)-characteristics of marketing with emotional characteristics of traditional brand advertising - in short, the old ways cannot meet the challenges of today.
Traditional advertising players - broadcasters, distributors and advertising agencies – will need innovative new approaches to respond to major industry shifts underway.
IBM Institute for Business Value - results from online consumer survey
A new IBM online survey of consumer digital media and entertainment habits shows audiences are more in control than ever and increasingly savvy about filtering marketing messages. The global findings overwhelmingly suggest personal Internet time rivals TV time.
The end of TV as we know it: A future industry perspective
With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
Energize your supply chain network -- A European perspective
IBM Business Consulting Services conducted the 2004 IBM European supply chain survey with L'Usine Nouvelle magazine. This survey identifies current practices, significant trends and operational performance benchmarks in five key areas of supply chain management (SCM).
This paper discusses why industry and market forces will propel media businesses to become more open to business partners, customers and consumers -- opening content reserves and formatting, production processes, packaging and sales options without opening the company to increased vulnerability.
Energize your supply chain network: New competitive advantage from existing investments
This survey identifies current practices, captures significant trends and establishes operational performance benchmarks in five key areas of supply chain management (SCM): new product development, supply chain planning, customer order management, procurement and logistics.
The 30-hour day: On demand for media and entertainment
MTV viewers live a 30-hour day -- they simultaneously Web surf, view DVDs, play MP3s, download movies, watch TV -- adding up to 30 hours of daily media consumption. Today audiences of all kinds are revolutionizing how they access media and where and when they consume it.
Ten strategies for survival in the attention economy
What will drive the entertainment and media economy in the years to come will be that which gains -- and holds -- the consumer's attention. In the blink of an eye this high change industry has become an attention economy.
