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|  Telecommunications servicesHelp change your business model through transformation of existing systems, and develop and deliver integrated, scalable next-generation services |
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Overview According to the 2007 IBM Institute for Business Value (IBV) and Economist Intelligence Telecom Industry Executive Survey, there is a perceptible shift in the telecom industry’s focus away from cost reduction to business model transformation and revenue growth. Whereas only 34% of telecom providers singled out business model transformation as a source of value five years ago, 69% now believe it will be the primary driver of value in the industry going forward. IBM Telecommunications Services can help change your business model through transformation of existing systems, and develop and deliver integrated, scalable next-generation services and offerings with billing solutions, business continuity, contact center optimization, customer loyalty, and enterprise customer analytics. 
 | "Business model innovation will become a key source of differentiation among service providers as they increasingly focus on the delivery of new content and advertising-based services to their customers." Chris Pearson Global Telecommunications Leader, IBM Global Business Services |

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